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updated: 7/16/2013 7:49 PM

Mr. Dee's of Libertyville Launches Dee Amoré Simply Baked™: The Only Never-Fried French Fries with less than 1 Gram of Fat per Serving

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Lesley DeMartini

LIBERTYVILLE, IL (July 8, 2013) - Dee Amoré, the all-natural brand of Libertyville-based Mr. Dee's, Inc., is proud to announce the launch of Dee Amoré Simply Baked™ - The never-fried French fries with less than 1 gram of fat per serving.

Retail bake-at-home fries are almost always fried during processing, and sometimes more than once. Restaurant fries are often fried three times. Dee Amoré Simply Baked™ are 100% Pacific Northwest Russet potatoes, crinkle cut and baked to perfection with nothing but a sprinkle of sea salt-and never fried in the process. All natural with no preservatives, Dee Amoré Simply Baked™ have just 0.5 grams of fat and 90 calories per serving--89% less fat and 25% fewer calories than the leading national brand of frozen fries.

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"Our customers want healthier choices," says Pat Conway, the company's president and COO. "That usually means sacrificing indulgent foods, but we've found a way to keep this classic family favorite on the table where it belongs." While a few competitors have recently introduced similar products with a healthy fry claim, Conway says, "Many [of these products] are still being fried, and none of them are less than 2.5 grams of fat. Our product is truly unique."

All Dee Amoré products are made with a simple list of all natural ingredients. A healthy indulgence for increasingly health-conscious shoppers, each product offers restaurant-style quality without restaurant-style guilt. The company's mission is to constantly challenge the status quo by creating innovative food products that are upscale, have a distinct point of difference and are made with healthy, simple ingredients.

Dee Amoré Simply Baked™ will be available in the freezer cases of select grocery and club stores beginning August 1, 2013.

About Dee Amoré:

Dee Amoré is the gourmet, all natural brand of Mr. Dee's, Inc. A family and woman-owned business, Mr. Dee's has been providing unique, home-baked side dishes and appetizers to loyal customers across the country for 37 years. Together, the two product lines currently offer 23 products, including varieties of French fries, hash browns, roasted potatoes, sweet potato fries, and smashed and twice baked potatoes--as well as shrimp and seafood appetizers and loaded potato skins.

For more information about Dee Amoré Simply Baked™, visit www.DeeAmoreSimplyBaked.com. To learn more about Dee Amoré, Mr. Dee's and all their other products, visit www.mr-dees.com, call us at 847-680-9120 or email us at info@mr-dees.com.

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