Orangetheory Fitness Studios of Illinois join Australia Day fundraising efforts Jan. 26
Orangetheory Fitness studios of Illinois announced a statewide Australia Day fundraising effort in support of bush fire disaster relief programs. The "Make It Rain for Australia" initiative will include charity workouts at several studio locations across Illinois and social media fundraising campaigns that will rain money -- and set an intention for more rain -- in Australia.
As the bush fires continue to burn and leave devastation in its wake, more than 50 Orangetheory Fitness locations across Illinois and its 40,000 members will come together on Australia Day -- Sunday, Jan. 26 -- to raise funds for The Bushfire Foundation in Melbourne.
"At Orangetheory Fitness, our goal is to not only inspire members to live their healthiest and happiest lives, but also give back and make an impact where we can," said Brad Ehrlich, owner and chief executive officer, Orangetheory Fitness Illinois. "As Australia copes with this growing disaster, we were inspired to take our Australia Day efforts to the next level and support our friends across the pond."
The Orangetheory Fitness "Make It Rain for Australia" activations and events include:
• Charity Workouts
Held at participating Orangetheory Fitness studios across Illinois, members and their guests will be invited to participate in a charity work out by providing a donation of their choosing. Members can register to participate for this and other special events at their local studio.
• Social Media Fundraiser
Orangetheory Fitness studio locations across Illinois are posting and promoting a GoFundMe campaign link, created by its Melbourne studio, across social media networks to encourage $100,000 in online donations for the cause.
"We are continually amazed and grateful for our members who give so much to others and we are ALL ready to rally for Australia on Jan. 26," Ehrlich said. "Please join us!"
About Orangetheory Fitness:
Orangetheory makes it simple to get more life from your workout. One of the world's fastest-growing franchise companies, Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching, and technology that work together seamlessly to elevate participants' heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the "Orange Effect" -- whereby participants keep burning calories for up to 36 hours after a 60-minute workout. Orangetheory franchisees have opened over 1,100 studios in 50 U.S. states and 22 countries, was ranked #60 in Inc. magazine's Fastest Growing Private Companies List and listed as #25 on the 2019 Entrepreneur Franchise 500 list. Visit www.otffranchise.com for global franchise opportunities. For more information, follow Orangetheory Fitness on Instagram at @orangetheory or visit www.orangetheoryfitness.com.