Breaking News Bar
posted: 11/26/2012 5:30 AM

New ad highlights value of Elgin Community College

hello
Success - Article sent! close
 

Elgin Community College has embarked on a new marketing campaign to encourage prospective college students to take the community college route over the more expensive four-year university track.

In a 50-second commercial that is now playing before trailers at movie theaters from St. Charles to South Barrington, Elgin Community College pitches the value of a community college education.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

Titled "Prestigious University ... Genius," the commercial centers on a young man who is touting his expensive business degree from Prestigious University to impress a young woman waiting in line at a coffee shop. The recent graduate has a degree that set him back $120,000, but so far he has nothing to show for it. His credit card is declined, and he needs to borrow 60 cents from another customer.

That patron, we learn, attended Elgin Community College for the first two years and saved more than 50 percent on the cost of a four-year college.

The spot was conceived, created, and produced by ECC's Marketing Department. Three ECC students were cast in roles for the commercial and two professional actors also were used. The college also used Ravenheart Coffee in downtown Elgin, a business within Community College District 509, to film the commercial, a release from the college said.

"Community is at the center of our name and our mission, so we were very pleased to partner with Ravenheart Coffee on this project," said Paula Amenta, ECC chief marketing and external relations officer. "We are delighted by the positive response the commercial has received."

Elgin Community College also recently received national recognition for leading student graduation and success rates. The college was one of 14 nationally to be named an Achieving the Dream College Leader.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.
    help here