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updated: 10/10/2013 11:20 AM

Arlington Heights Firm Produces Video Series on Insurance Marketplace

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Jim Mitchell

VES Creative, a division of Arlington Heights based Visual Enterprise Systems, Inc., recently released a series of informative videos detailing the impact to individual consumers of the pending Affordable Care Act, or Obamacare, as it is often referred to. The four segments were produced for HealthCentric Insurance Marketplace, a new online insurance marketplace in Chicago that provides consumers with the tools and information to guide them through the insurance buying process.

"Our client, HealthCentric Insurance Marketplace, was looking for a visually clear and memorable way to explain how key concepts of the new law affect individuals," said Mike Nadolski, President at VES Creative. "The videos walk consumers through the important elements of the Affordable Care Act without any commentary for or against the law -- just a straight description of what it does and does not do so viewers can make informed decisions."

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Nadolski said that HealthCentric Insurance Marketplace is following a growing trend by using video to connect with consumers. "The number of people seeking information via their smartphones and tablets continues to grow at an extraordinary rate," said Nadolski. "There has been a seismic shift in marketing and advertising as data shows far greater response to video than online ads or print content."

For more information on VES Creative visit http://creative.vesinet.com

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