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Article updated: 2/5/2014 11:57 AM

The Guest Encounter: Learn How to Improve Customer Engagement in Business

 

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By Shirley Mott

Customer service is a topic frequently requested on Batavia Women in Business feedback forms. The organization, an active sub-group of the Batavia Chamber of Commerce, listened.

Speaker Laurie Guest will present "The Guest Encounter: An Insightful and Profitable Look at Your Customer's Service" at the first Batavia Women in Business bimonthly luncheon of 2014. The gathering takes place on Tuesday, Feb. 11 at Eagle Brook Country Club, 2288 Fargo Blvd.,

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Geneva.

The event costs $25 for members and $30 for nonmembers and guests and begins at 11:30 a.m. Pre-registration for the luncheon is necessary by Friday, Feb. 7. Online registrations are available, or call the Batavia Chamber at (630) 879-7134 to sign up.

Batavia Women in Business co-chair Stacie Barnett, client relationship manager at Hagemann Wealth Management, anticipates the luncheon will garner a lot of interest from the group.

"In the past, our luncheons are consistently a good draw for area business women and men," said Barnett. "As a person who deals with clients daily, I know there is a lot to learn when it comes to customer service.

"The customer's perception of your service impacts whether they'll remain a customer, which in turn impacts revenue," she continued. "I, for one, am looking for any tips I can get from Laurie."

According to Guest, many companies erroneously think they have customer service and sales under control.

"In our years of experience in secret shopping, we found a significant number of companies are missing opportunities," explained Guest. "Many of these opportunities cost nothing."

Each attendee will leave with a self-shop document and instructions on how to make sure they score high in customer engagement in this fast-paced session.

The group will also present Margot Shewalter, Vice President of Business Banking at Harris N.A., with a Women Who Inspire award.

If you, like the BWIB, would like to improve your customer relationships, plan to attend the February luncheon. For more information about Batavia Women in Business (which is not only for women), visit their website at www.bataviawib.com. Register for the luncheon by February 7 by calling the Chamber office at (630) 879-7134.

About Batavia Chamber of Commerce:

A local business centered organization, the Batavia Chamber of Commerce sponsors or is involved with several annual Batavia events; including the Annual Mayor's Breakfast, Citizen of the Year/Ole Awards, Chamber Legislative Breakfast, Annual Business-to-Business Expo and much more. The Executive Director is Holly Deitchman. Membership and information about upcoming Chamber and community events are available online at www.bataviachamber.org or by calling (630) 879-7134.

About Batavia Women in Business:

The Mission of the Batavia Women in Business is to provide networking, education and philanthropy opportunities for women in business. BWIB meets on the second Tuesday of every other month, at various locations. The format is a luncheon with guest speakers on various topics of interest to people in business. There is no fee to join the Batavia Women in Business if you are a Batavia Chamber of Commerce Member, and we are open to ALL chamber members. Participation is not limited to women only. Non-chamber members may choose to join the Batavia Women in Business for an annual fee of $50.

More about Laurie Guest, CSP:

Laurie Guest is a member of the National Speakers Association and is a Certified Speaking Professional, a designation held by less than 10% of speakers worldwide. To earn this distinguished honor, she speaks to thousands of people each year and consistently receives stellar ratings. Her ability to blend real-life examples with proven action steps is the reason over three-quarters of her clients asks for an encore appearance.

Contact Laurie Guest via email at laurie@solutionsarebrewing.com or by phone at (815) 758-5580. Learn more about speaking topics and available dates at SolutionsAreBrewing.com.

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