IVY Team Earns Content Marketing Certification
Three employees of IVY Marketing Group, a boutique marketing agency based in Glen Ellyn, earned their content marketing certification after completing a six-week program offered by the Public Relations Society of America (PRSA), the world's largest professional communications organization.
IVY vice president and content director Wendy Foster, digital account director Bridget Machalinski, and account services manager Barb Ceruti (all members of PRSA) were certified upon passing the end-of-program exam.
"It was important to me that my team of talented professionals further their education in content marketing. This industry is evolving at breakneck speed, and it is our mission and responsibility to stay ahead of developments that will continue to shape and expand marketing," said Debra Sheridan, founder and president of the company that will soon celebrate its 30th anniversary.
The program was presented by MediaSource president Lisa Arledge-Powell and featured industry leaders from such organizations as Microsoft and Mayo Clinic. Course topics encompassed editorial planning and team structure; developing a content marketing strategy; storytelling strategies for content marketing success; gaining exposure for content marketing programs; social media and influencer tactics to boost effectiveness; and content marketing measurement and analytics.
Said Foster, "As experts in content marketing, it's incumbent upon us to stay on top of an ever-evolving field. The course of study offered new strategies and ideas while reinforcing what our experience has shown us."
"As a content creator, I found this program to be invaluable in exposing me to both winning marketing tactics and deeper insights into what really moves consumers," said Ceruti.
Running October 31-December 12, 2018, the comprehensive study provided participants with best practices and tools for creating quality content, gaining exposure across multiple platforms, and accurately measuring results.
According to Machalinski, "I'm excited to utilize various tools reviewed to stretch and repurpose content and measure effectiveness."
IVY Marketing Group is an award-winning boutique agency specializing in marketing, public relations, advertising and special event services for blue sky and existing senior housing, commercial real estate, health care and not-for-profit organizations. For further information, visit www.ivymarketing.com, email info@ivymarketing.com or call 630-790-2531.