Allured Business Media raises $15,000 to feed needy senior citizen

Allured Business Media, located in Carol Stream, has recently raised $15,000 to support the efforts of the Humanitarian Service Project (HSP) of DuPage County.

These funds will create an endowment, allowing HSP to permanently add an additional impoverished senior to their Senior Citizen Project, which provides nutritious groceries and gifts to elderly members of the community in need.

To raise the funds, Allured Business Media held a charity garage sale in September, which marked the second year they have put on the fundraiser in support of HSP. Staff members from Allured, along with members of the community, brought items to sell with all the proceeds going towards funding the endowment.

Held in their building, Allured Business Media matched every dollar spent at the sale up to $7,500.

For the entire month leading up to the fundraiser, community members donated furniture, toys, dishware, clothing and accessories, baby furniture, sporting goods, household items, exercise equipment, electronics, DVDs, CDs, and books, all to be sold at the garage sale.

Although they raised a stunning $6,244 that weekend, Allured went beyond the call of duty and extended the sale into the following weekend.

Soon after, they met their lofty goal of $7,500, and doubled it to ensure that a needy senior citizen within their community received nutritious groceries, personal care items, and gifts.

Publishing highly-regarded magazines and producing quality conferences and trade shows, Allured Business Media has been a global information leader in the cosmetic, spa and salon, and fragrance and flavor industries for more than 80 years. The company's garage sale will support HSP's mission to alleviate the pain and suffering poverty brings to the elderly living in DuPage and Kane counties.

The 123 impoverished seniors enrolled in the Senior Citizen Project receive a monthly supply of groceries, which includes 8 fresh vegetables, 7 fresh fruits, 7 frozen meats, 3-4 loaves of Pepperidge Farm bread, nonperishables, and a monthly Secret Pal gift. In addition to their groceries, they receive a ‘Personal Care Kit' that includes shampoo, conditioner, toothbrush and toothpaste, dental floss, lotion, soap, and hand sanitizer every three months.