Spring clean, win rewards: Chicago dry cleaning franchise develops digital game for customers

A Chicago-based franchise is rewarding spring-cleaning customers with deals and promos via a new digital game.

“Spring Cleaning,” a digital game developed by dry cleaning franchise CD One Price Cleaners, will allow customers to win exclusive deals and promos by completing tasks throughout the game.

The game, set to debut in early March, is part of the franchise’s effort to find innovative ways to interact with customers.

“We developed the ‘Spring Cleaning’ game to find an entertaining and engaging way to connect with and educate our customer base,” CD One’s Vice President of Marketing Jonathon Reckles said. “With the game, we’re able to showcase all of the Spring-focused services such as dry cleaning, washing and folding, leather jacket cleaning, winter boot cleaning, and area rug cleaning. The game allows us to highlight our incredible value and lightning-fast speed while giving customers a fun way to engage and great promotional deals.”

Reckles, who spearheaded the game’s development, is attempting to help the dry cleaning industry as a whole by allowing San Diego-area Arya Cleaners to use the game as well.

“The game is valuable to us because it’s a fun, creative way to interact with our customers and offer promotional giveaways,” says Sassan Rahimzadeh. “From a business perspective, it’s a brilliant way to educate consumers about our services.”

The game is one of many moves CD One is making in 2024. CD One is set to open five new locations throughout the Chicago area over the next two to three months.

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