New Harper College course explores using Twitter, Facebook, others

You started a Facebook page and have a Twitter user name. What can it do for you? A new Harper College course explores that question from a business perspective, with an eye on harnessing the power of social networking to market and build an organization, club or business.

"That's a whole new facet of this social networking buzz," says Martha Karavitis, continuing education computer training coordinator. "There's a strategy involved when it comes to using those sites to network, capture customers and build a brand, and there's a strategy involved in knowing which resource to use when."

The one-time fall class will run from 9 a.m.-4 p.m. Monday, Oct. 26, in the Harper Professional Center, 650 E. Higgins Road in Schaumburg. Instructor Scott Stawarz, a technology guru who has used social media to effectively amp up his own consulting business, will lead the course. He'll touch on key tips for making social networking work for you - focusing on engaging customers, increasing your bottom line and measuring your social media presence.