Last Call to Enter Alpha Baking Co.'s "Name A Bread Truck" Contest

  • Last Call to Enter Alpha Baking's "Name A Bread Truck" ContesTAlpha Baking Company

    Last Call to Enter Alpha Baking's "Name A Bread Truck" ContesTAlpha Baking Company

Updated 5/31/2023 10:37 AM

It's the last chance to enter the "Name A Truck" Contest. Chicago-based Alpha Baking Co., Inc., the bakers behind beloved Chicagoland brands S. Rosen's, Mary Ann Baking, and Natural Ovens, launched their "Name A Bread Truck" contest earlier this year and it's the last chance to enter before the May 31st deadline.

For the contest, Alpha Baking is asking customers to submit their most creative ideas to name three bread delivery trucks from their fleet. Three winning entries will be chosen by a panel made up of Alpha Baking employees and will be prominently featured on designated Alpha Baking delivery trucks. Winners will also receive a year's worth of bread products, tickets to a MLB game in Chicago or Milwaukee, and a lifetime of bragging rights.


"Our S. Rosen's and Natural Ovens trucks can be seen delivering fresh bread, buns, and rolls to stores and restaurants every morning," said Stephanie Powell, director of marketing for Alpha Baking Co. "We like to think they're as much a part of the communities we serve as the local park or firehouse, and we love the idea of getting the community involved and having them name three of the trucks in our fleet."

This contest is open to residents of Illinois, Wisconsin, and Indiana, and entries can be submitted online via Alpha Baking's website. Participants are invited to submit their unique suggestions through May 31, and the three winners will be announced on July 1.

"We're confident we'll see some fully baked, imaginative names that capture the spirit of Alpha Baking's brands and presence in Chicagoland," added Powell.

For more information on the contest, how to submit names, and the rules, visit

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