Bubs Subs is making a name for itself along the Randall Road corridor, despite being in a sea of other sandwich spots.
People are finding and loving the independent, family-owned business, which specializes in sub sandwiches with homemade and fresh ingredients.
The restaurant, 260 S. Randall in Algonquin, is a new venture for Dominick Pulli, who owns the restaurant with his wife, Carrie, a schoolteacher in Huntley.
The couple opened their first restaurant in 2008, serving Chicago-style dogs, beef, sausages and fries at Prime Outlets Huntley. Later, they opened a second location in West Dundee.
But they had always wanted a restaurant along the busy Randall Road corridor, Dominick Pulli said.
So, after spending years perfecting their homemade recipes, they decided to close their hot dog joint and open Bubs Subs along the Randall Road corridor.
The restaurant fills a spot formerly home to Quiznos, right in front of Home Depot on the west side of Randall, just south of Algonquin Road.
"When we found this spot, we knew it was perfect," Pulli said. "So, when our current location became available, we acted quickly."
They spent four months converting the spot from Quiznos to their own Bubs Subs.
They opened at the end of August.
So far, he said, they've been busy, with lots of regulars and newcomers trying out their food.
Pulli said he's been cooking in the kitchen for as long as he can remember, and has been in the restaurant business since he was a teenager.
He was excited to share his expertise with Bubs customers.
"I've always loved eating good subs," the Huntley resident said. "Subs are definitely my favorite kind of food to eat. I would drive to Chicago and surrounding suburbs to find the best subs from various sub shops, Italian grocery stores and delis.
"For years I have made great subs at home using the most delicious meats and cheeses I could find," he said. "Bubs Subs was my chance to share all of my delicious sub creations with the area."
The restaurant has many homemade items on its menu, including homemade Italian beef, hot giardiniera, marinara, ranch, chipotle mayo, and their own Italian bread they bake fresh all day long.
They also roast their own turkey breast each day, he said.
"All of our delicious meats and cheeses are sliced fresh throughout each day," he said. "Whatever we don't make ourselves, we make sure to find the best quality meats and cheeses."
He added that all of their produce is selected daily from nearby Caputo's.
"So," he said, "you will never find any green tomatoes at Bubs Subs."
Pulli said his family ran through a number of names before opening Bubs Subs.
There actually is no Bub that the restaurant is named after, he said, which is why they don't put an apostrophe in the name.
"I was having a difficult time trying to design a name for our new sub shop," he said. "I won't even share any of the names I thought were good. They were terrible. My sister one day said to me, 'How about you call it Bubs Subs?' I knew that name was perfect the second I heard it.
"I am a fun, laid-back easygoing guy, so I didn't want a name that people would take too serious, because with how serious we take our food, we wanted our name to be fun."
Pulli said he has many devoted regulars, and invites newcomers to try the restaurant.
"When you come to Bubs Subs all the employees are going to treat you like family," he said. "Nothing makes us more happy than when people love to eat at Bubs Subs."
Check online: Shoppers at Geneva Commons might want to check out the mall's website before heading out to shop.
If you go to shopgenevacommons.com/events, the outdoor mall has a new set of spring coupons available.
Many of the stores throughout the mall have coupons on the spring savings booklet and encourage you to check them out.
• Amy Williams' column covers all the news of business along the Randall Road corridor from South Elgin to Batavia. Contact her at firstname.lastname@example.org or at (847) 894-5036.