Articles filed under
Marketing
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6 B2B marketing myths debunked
May 21, 2018 1:00 AM - It can be challenging for small business owners to identify marketing strategies aligned with their business goals that are sensible and affordable. Business-to-business marketers (B2B) face different obstacles than their business-to-consumer cousins. Research shows generating high-quality leads ranks as a primary concern for nearly 6 out 10 business marketers. If you find yourself wondering if your organization can employ some of the same strategies as the "big guys," the truth is, you can. Most marketing tactics are scalable. Here are six small business marketing myths that are ready to be busted: -
CEO from Wheaton shows you can be profitable and kind
Feb 12, 2018 10:21 AM - Kathleen Kenehan Henson of Wheaton knows first hand that things happen for a reason. Looking back, she realizes that if she didn't leave her post as a senior executive of a global firm about 20 years ago, she would not have two imporatant aspects of her life - her five children and her thriving marketing agency.
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'Crosstown Corridor' idea nets marketing competition win for Waubonsie Valley
Feb 7, 2018 9:20 AM - Route 59 in Naperville and Aurora should be reborn as Crosstown Corridor, say a group of students who won a marketing competition. -
Quill.com honored with gold award
Dec 11, 2017 12:23 PM - MDR , a division of Dun & Bradstreet, and Quill.com, an online business and medical product marketplace for small and medium sized businesses and subsidiary of Staples Inc., announced gold honors in the 2017 MarCom Awards, an international competition administered and judged by the Association of Marketing and Communication Professionals. -
Goodbye Apple store, hello 'town square'?
Sep 24, 2017 7:18 AM - From now on, Apple says its stores are "town squares." Here's its new concept: Company stores that would double as public spaces, complete with outdoor plazas, indoor forums and designated boardrooms for local entrepreneurs. Great idea? Or branding fantasy?
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See thosee hipsters outside that new restaurant? Chicago native's new app pays them to stand there
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Western DuPage Chamber named WorkNet One-Stop-OperatorAug 10, 2017 10:51 AM - The Western DuPage Chamber of Commerce has been selected by the DuPage County Local Workforce Innovation Board to serve as the One-Stop-Operator for WorkNet DuPage.
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Publicity Club of Chicago, North Central College to host social media seminarAug 2, 2017 9:29 AM - The Publicity Club of Chicago's suburban group will host a lunchtime seminar on "Effective Blogging and Social Media Ambassadors" on Tuesday, Aug. 22, at North Central College's Madden Lobby (Wentz Concert Hall), 171 E. Chicago Ave. in Naperville.
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U.S. Chamber give Aurora 5-Star accreditationJul 24, 2017 9:35 AM - The United States Chamber of Commerce awarded the Aurora Regional Chamber of Commerce with 5-Star Accreditation for its sound policies, effective organizational procedures, and positive impact on the community.
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Zebra's B2B marketing campaign wins two PR awardsJul 17, 2017 8:59 AM - Zebra Technologies' "Intelligent Enterprise" campaign has earned two communications industry awards, the Golden Trumpet Award and Skyline Award, in the B2B marketing category.
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