Articles filed under Marketing
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How to approach the halfway point of the year
May 31, 2023 11:34 AM - Traditional, old-school marketing approaches are proving valuable right now. Consider print advertising in hyperlocal publications. Give thought to what brochure or collateral you might mail to customers or prospects.
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Summit Group recognized as PPAI Media's Greatest Company to Work ForMay 22, 2023 5:22 PM - Summit Group, a leading people engagement company in Bloomingdale, is proud to announce its recognition as one of PPAI Media's Greatest Companies to Work For.
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The value of a strong leadership team in a growing companyMay 10, 2023 10:10 AM - In addition to being a better place to advance one's career, a company with a strong leadership team performs better. Research has shown that companies with great leadership quite frankly make more money.
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The social side of social media content
May 3, 2023 11:02 AM - There are some easy ways to increase the likelihood you will receive positive engagement with your social media content.
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For startups, partnership can be a business accelerantApr 19, 2023 12:14 PM - Over the years I've approached partnering in business several times. Done for the right reasons, with the right people, it can be an accelerant for growth.
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The marketing benefits of a LinkedIn company page
Apr 5, 2023 11:14 AM - Once you have published your company LinkedIn page you can promote job opportunities within your organization, and you can announce news, successes, products and services.
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Humility and conviction: The benefits of managing your business with 'servant leadership'Mar 15, 2023 11:20 AM - Servant leadership means you put the needs of your team first, while letting them set their goals as to how they will advance in the company.
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Get connected: How to make the most of your individual LinkedIn profile
Mar 8, 2023 10:52 AM - What can we marketers make of the rising popularity and engagement on LinkedIn? We can make a lot of this dynamism.
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Former Arlington Park marketing chief appointed to racing boardFeb 24, 2023 5:40 PM - Arlington Park's former marketing director has been appointed to the Illinois Racing Board.
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The road to entrepreneurship is seldom straight, but it can be very rewardingFeb 20, 2023 12:40 PM - Even though I appear to be hardwired for business, my path to entrepreneurship wasn't exactly linear.
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