Articles filed under Marketing
-
Mastering marketing: Five keys to new business generationFeb 01, 2024 6:45 am - Prior to starting my first business, I spent four years in an outbound sales role. Cold calling, working trade shows, emailing prospects, and closing deals was my full-ti...
-
Hoffman: Marketing success is a step-by-step experienceDec 16, 2023 10:02 am - Sometimes we find inspiration and encouragement from the most unlikely places. Last month, I was invited to a casual lunch and talk by a colleague. Even though my schedul...
-
Gratitude: It's what matters most right nowDec 06, 2023 5:24 am - The stores are all aglow with twinkling holiday displays. It seems like right after we move the clocks back one hour, we all collectively look for ways to create a sens...
-
Successful small business strategy to compete with e-commerce giantsNov 25, 2023 6:25 am - Shopping for anything you could ever want is all too easy these days - all you have to do is open your favorite e-commerce app, tap, add to cart and it gets delivered to...
-
Simon: Corporate giving - Beyond the balance sheetNov 21, 2023 6:00 am - When running a business it can be all too easy to strictly focus on the bottom line from a financial standpoint. But what about the bottom line from a humanity perspect...
-
Beyond 'Midwest nice': Creative bravery unleashedOct 24, 2023 8:13 am - For me, there is nothing like the initial viewing of a creative advertising campaign that our team created. I get goose bumps. The ability of our staff to tap into core...
-
Going for a big finish: How to make the most of the remaining months of 2023Oct 23, 2023 6:54 am - By Rebecca Hoffman Every year passes too quickly in the marketing world. And there is a seemingly ever-expanding constellation of marketing tools and tactics that should...
-
Not just business savvy: The role of persistence in entrepreneurshipSep 29, 2023 7:00 am - What's the secret sauce to entrepreneurial success? An Ivy League MBA? A Rolodex bursting with A-list contacts? An uncanny ability to forecast market trends? While thes...
-
All the pretty colors: The role of color in marketingSep 22, 2023 8:53 am - A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in...
-
Is being emotional the enemy of smart negotiations?Sep 01, 2023 8:49 am - How did you feel the last time you negotiated a starting salary? Or how about a pay raise? Bought a car? Or even a house? For most people, these are all stress-inducing ...