Better Business Bureau tips for growing your business with video

With technology and the world of small businesses changing at lightning speed, business owners need to adapt their marketing strategies constantly to keep pace. One of the most effective and powerful marketing techniques for reaching customers is video marketing.

They say, “Seeing is believing,” which seems especially true with video tied to business products and services. Video marketing offers an incredible opportunity for your business to build brand awareness, increase website traffic, and generate more sales. From webinars to explainers to product demonstrations, video is a versatile tool for telling your story and connecting with customers.

Creating compelling video content can increase organic traffic to your website and build a strong web presence that attracts new customers. That is why so many businesses are investing in video marketing. In a Wyzowl survey, 78% of marketers report that video has had a positive impact on their company’s bottom line and people are twice as likely to share content if it includes video.

Video marketing can amplify business growth, and it is one of the best ways to communicate your brand’s story to your target audience. Whether you want to increase awareness, build trust, or enhance engagement, video is a powerful tool to help you achieve your goals.

Here are a few ways video marketing can amplify growth for your business. You are reaching your audience on a more personal level — the human connection people may have for your brand or company.

Video marketing is a fantastic way to form a more personal connection with your customers than you can through traditional marketing methods, such as written content.

Video also can help you build trust and rapport with your customers. More than half of all consumers want to see more video content from the brands they support. Watching videos also has been shown to boost engagement across various marketing channels.

It also can be a powerful tool for increasing transparency with your customers. Consumers are hungry for information about the products and services they are interested in. Recording and sharing videos of your products, services, and employees allows you to communicate important information about your brand that would not be possible through other forms of marketing.

You can use video to show your followers the behind-the-scenes process of making your products or how your staff provides exceptional service. This builds trust with your audience and makes them more invested in your brand’s story.

Video content can make your products and services more relatable and memorable to your audience. It also can give your brand an interactive and authentic aspect, creating more meaningful connections with your target audience.

The research is clear: People spend more and more time on their mobile devices. Yet, most businesses are still underinvesting in mobile-friendly content. Video marketing is a fantastic way to engage with your audience, which is already spending a significant amount of time.

According to Think with Google, an eye-opening statistic shows that. That makes video marketing one of the most effective tactics for increasing brand awareness and growing your audience.

Keep growing your small business. If you have not started utilizing video marketing for your small business, now is the time to begin. Video marketing is one of many strategies small businesses can use to connect with customers.

• Steve J. Bernas is president and CEO of the Better Business Bureau and can be reached at

Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.