The Book Stall After Hours offers a conversation with Ken Auletta and Rishad Tobaccowalla

 
The Book Stall

At 7 p.m. Tuesday, June 26, The Book Stall, an independent bookstore at 811 Elm St. in Winnetka, is delighted to present journalist and author Ken Auletta, author of the new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)."

His conversational partner for the evening will be Rishad Tobaccowala, the Chief Growth Officer of Publicis Groupe S.A.

Note this a ticketed event. Your ticket includes a copy of "Frenemies" and two seats (you and a guest!) for this special Book Stall After Hours program.

For tickets and more information, call The Book Stall at (847) 446-8880 or visit www.brownpapertickets.com.

Ken Auletta has written the "Annals of Communications" column and profiles for The New Yorker since 1992. He is the author of 11 books, including "Three Blind Mice," "Greed and Glory on Wall Street," "World War 3.0," and "Googled."

In naming him America's premier media critic, the Columbia Journalism Review said, "No other reporter has covered the new communications revolution as thoroughly as has Auletta."

His new book, "Frenemies," is an intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players.

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Advertising is the invisible fuel powering almost all media. We all complain about it, but without advertising, the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; "Mad Men" has turned into "Math Men" (and women--though too few), and as instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

In a starred review, Kirkus said of "Frenemies," "In this well-researched, personality-packed account, [Auletta] examines the baffling choices facing advertisers (hundreds of media channels, billions of smartphones, etc.) and the technological threats to agencies, from ad blockers to targeted, computerized ad-buying ... A bright, informative take on an industry in turmoil."

Space for this event is limited; they ask that you reserve your place by calling (847) 446-8880, or buying your ticket at www.brownpapertickets.com.

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