Articles filed under Marketing
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The road to entrepreneurship is seldom straight, but it can be very rewardingFeb 15, 2023 12:00 am - My grandmother owned and operated a neighborhood grocery store, Ruby's, on the west side of Chicago for decades. At 85 years young, she opened her second business - a co...
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Show them some love in FebruaryFeb 08, 2023 12:00 am - Valentine's Day is just around the corner. Some people embrace the holiday (pun intended) and buy big, red, heart-shaped boxes of chocolates and flowers to give to their...
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Desire paths: Expect the unexpected when people interact with your businessJan 11, 2023 12:00 am - Years ago, when I was a student at the University of Miami in Coral Gables, Florida, I met a staff member whose job was "continuous improvement." This job title intrigu...
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This year give the gift of good marketingDec 21, 2022 12:00 am - The holiday season is here. Everyone is busy working to bring the year to a festive conclusion. This is a time of gift-giving. People give incredible thought to what to...
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Arlington Heights trustees reject 'so rigid' new village logo, keep old horse head design for nowDec 13, 2022 4:00 am - Though Arlington Park is closed, the Arlington Heights village horse head logo isn't being put out to pasture quite yet. Village trustees Monday rejected a consultant's ...
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Thank you, thank you. We have much for which we can be gratefulNov 23, 2022 12:00 am - Thanksgiving is the one holiday that touches everyone. That's one of the aspects of the holiday that makes it universally appreciated. As business marketers, we have a ...
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Are political ads more negative this year? Experts say no, there are just more of themNov 05, 2022 1:00 am - Watch a stretch of commercials during the 10 p.m. television news this time of year - say, between the weather and sports segments - and you'll be bombarded with politic...
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Elk Grove's NASCAR sponsorship fee is $100K more than it paid for Bahamas BowlOct 26, 2022 5:30 am - Elk Grove Village officials Tuesday night formally inked a marketing deal worth $400,000 a year to sponsor NASCAR driver Brad Keselowski's car in the upcoming downtown C...
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Elk Grove Village's next sports marketing sponsorship: NASCAROct 17, 2022 1:00 am - With a stock car burnout, the school band and cheerleaders, NASCAR driver Brad Keselowski and passenger Elk Grove Village Mayor Craig Johnson made a grand entrance at th...
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The value of marketing touchpointsSep 28, 2022 1:00 am - I see your business everywhere. I see your name everywhere. I see your brand again and again. Marketing touchpoints, when produced well, create a feeling of brand ubiqui...