Articles filed under Marketing
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Everyday ways to spark creativity in businessJun 28, 2023 1:00 am - Some people are creative and some people aren't creative. This is a statement that many people firmly believe. But is it true? I think creativity is a facet of how we in...
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Define your core values today to weather the storms of tomorrowJun 08, 2023 6:00 am - Macro changes - like a pandemic, shifting labor markets and rising interest rates - are completely out of our control. Without a solid foundation, changing market condit...
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How to approach the halfway point of the yearMay 31, 2023 1:00 am - We are approaching the halfway point of 2023. As Ferris Bueller famously proclaimed, "life moves pretty fast." Yes, it does, especially in the realm of work and the crea...
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Summit Group recognized as PPAI Media's Greatest Company to Work ForMay 21, 2023 11:00 pm - Summit Group, a leading people engagement company in Bloomingdale, is proud to announce its recognition as one of PPAI Media's Greatest Companies to Work For. This pres...
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The value of a strong leadership team in a growing companyMay 10, 2023 1:00 am - My business partner and I continuously work to make ourselves less necessary to the day-to-day workings of our agency. If we are successful it might give me more time to...
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The social side of social media contentMay 03, 2023 1:00 am - This month let's explore the social side of social media. Some people might argue it is really "anti-social media" and it can be if you don't interact with the platforms...
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For startups, partnership can be a business accelerantApr 19, 2023 1:00 am - Over the years I've approached partnering in business several times. Done for the right reasons, with the right people, it can be an accelerant for growth. I started my ...
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The marketing benefits of a LinkedIn company pageApr 05, 2023 1:00 am - Last month I explored the value of an individual page on LinkedIn. This month I'm exploring the benefits of a company page on LinkedIn and relatively low-cost strategic ...
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Humility and conviction: The benefits of managing your business with 'servant leadership'Mar 15, 2023 1:00 am - During COVID, I failed at integrating new hires into our agency. It was hard on the new hires and hard on the agency. In an industry notorious for high turnover, our mar...
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Get connected: How to make the most of your individual LinkedIn profileMar 08, 2023 12:00 am - On the surface, LinkedIn appears a little dry. Some might even say it is downright boring. This social media channel was once just a hunting ground for recruiters lookin...