Articles filed under Marketing
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Harley-Davidson Homecoming 2023: Creating a sense of community and marketing successAug 23, 2023 1:00 am - The focus on belonging or community is a new tactic in marketing today. Creating a sense of community and belonging is also a major initiative of many marketers. Increas...
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From instinct to insight: The game changer in business strategyAug 02, 2023 1:00 am - Recently, I traveled to New York to attend a market research conference. It spanned two intense days, with several sessions focused on leveraging research to optimize a ...
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Figure out what your spark birds of marketing and communications areJul 26, 2023 1:00 am - Bird watchers all have a spark bird. This is a bird that, once seen, hooks a person into a pursuit of bird watching. I really like the concept of a spark bird - somethin...
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Converting small business owners into human resources believersJul 19, 2023 1:00 am - I recently had the pleasure of speaking on behalf of HR Source at an annual conference hosted by one of our member companies. The attendees were franchise owners of clea...
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Embrace the journey, not just the destination: A new perspective on business growthJul 05, 2023 1:00 am - Goals are a crucial foundation for guiding your organization's vision. At Simon/Myers, we establish quarterly, one-year and three-year goals in our strategic plan. For ...
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How NASCAR driver Brad Keselowski became Elk Grove Village's pitchmanJun 30, 2023 1:00 am - On Sunday, veteran NASCAR driver Brad Keselowski will navigate his No. 6 Ford Mustang through 12 turns of the 2.2-mile Chicago downtown street course. During commercial ...
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Everyday ways to spark creativity in businessJun 28, 2023 1:00 am - Some people are creative and some people aren't creative. This is a statement that many people firmly believe. But is it true? I think creativity is a facet of how we in...
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Define your core values today to weather the storms of tomorrowJun 08, 2023 6:00 am - Macro changes - like a pandemic, shifting labor markets and rising interest rates - are completely out of our control. Without a solid foundation, changing market condit...
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How to approach the halfway point of the yearMay 31, 2023 1:00 am - We are approaching the halfway point of 2023. As Ferris Bueller famously proclaimed, "life moves pretty fast." Yes, it does, especially in the realm of work and the crea...
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Summit Group recognized as PPAI Media's Greatest Company to Work ForMay 21, 2023 11:00 pm - Summit Group, a leading people engagement company in Bloomingdale, is proud to announce its recognition as one of PPAI Media's Greatest Companies to Work For. This pres...