Articles filed under Marketing
-
Not just business savvy: The role of persistence in entrepreneurshipSep 27, 2023 1:00 am - What's the secret sauce to entrepreneurial success? An Ivy League MBA? A Rolodex bursting with A-list contacts? An uncanny ability to forecast market trends? While thes...
-
All the pretty colors: The role of color in marketingSep 20, 2023 1:00 am - A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in...
-
Is being emotional the enemy of smart negotiations?Aug 30, 2023 1:00 am - How did you feel the last time you negotiated a starting salary? Or how about a pay raise? Bought a car? Or even a house? For most people, these are all stress-inducing ...
-
RibFest gets a $25,000 boost from DuPage County BoardAug 23, 2023 1:00 am - With RibFest less than a month away, DuPage County Board members approved a $25,000 grant to help advertise the three-day festival. The Exchange Club of Naperville, the ...
-
Harley-Davidson Homecoming 2023: Creating a sense of community and marketing successAug 23, 2023 1:00 am - The focus on belonging or community is a new tactic in marketing today. Creating a sense of community and belonging is also a major initiative of many marketers. Increas...
-
From instinct to insight: The game changer in business strategyAug 02, 2023 1:00 am - Recently, I traveled to New York to attend a market research conference. It spanned two intense days, with several sessions focused on leveraging research to optimize a ...
-
Figure out what your spark birds of marketing and communications areJul 26, 2023 1:00 am - Bird watchers all have a spark bird. This is a bird that, once seen, hooks a person into a pursuit of bird watching. I really like the concept of a spark bird - somethin...
-
Converting small business owners into human resources believersJul 19, 2023 1:00 am - I recently had the pleasure of speaking on behalf of HR Source at an annual conference hosted by one of our member companies. The attendees were franchise owners of clea...
-
Embrace the journey, not just the destination: A new perspective on business growthJul 05, 2023 1:00 am - Goals are a crucial foundation for guiding your organization's vision. At Simon/Myers, we establish quarterly, one-year and three-year goals in our strategic plan. For ...
-
How NASCAR driver Brad Keselowski became Elk Grove Village's pitchmanJun 30, 2023 1:00 am - On Sunday, veteran NASCAR driver Brad Keselowski will navigate his No. 6 Ford Mustang through 12 turns of the 2.2-mile Chicago downtown street course. During commercial ...