Articles filed under Marketing
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Small business marketers should adopt a spring-cleaning mindsetMar 27, 2024 10:06 am - Small business marketing professionals should think about the concept of the details and spring cleaning. Now is a great time to think about the seemingly small things that can have a big impact on one’s marketing efforts.
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CEO of fast-growing First Watch keeps the focus on breakfastMar 27, 2024 9:53 am - First Watch, a Florida-based restaurant chain serving breakfast, brunch and lunch, is rising — and shining. And expanding in the suburbs.
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Strength in vulnerability: Transforming work cultureMar 06, 2024 9:52 am - What does it mean to be “vulnerable” in a business environment? In the past, being vulnerable as a company had a singular meaning: It meant you had a weak spot. A flaw yo...
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Harnessing the new: Marketing opportunities for 2024Feb 28, 2024 10:25 am - Every new year offers a feeling of renewal and possibility. Here we are ending February and 2024 feels so full of potential. For small business owners and professional se...
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Mastering marketing: Five keys to new business generationFeb 01, 2024 6:45 am - Prior to starting my first business, I spent four years in an outbound sales role. Cold calling, working trade shows, emailing prospects, and closing deals was my full-ti...
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Hoffman: Marketing success is a step-by-step experienceDec 21, 2023 6:00 am - Sometimes we find inspiration and encouragement from the most unlikely places. Last month, I was invited to a casual lunch and talk by a colleague. Even though my schedul...
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Gratitude: It's what matters most right nowDec 03, 2023 5:00 am - The stores are all aglow with twinkling holiday displays. It seems like right after we move the clocks back one hour, we all collectively look for ways to create a sens...
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Successful small business strategy to compete with e-commerce giantsNov 22, 2023 5:00 am - Shopping for anything you could ever want is all too easy these days - all you have to do is open your favorite e-commerce app, tap, add to cart and it gets delivered to...
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Simon: Corporate giving - Beyond the balance sheetNov 16, 2023 12:00 am - When running a business it can be all too easy to strictly focus on the bottom line from a financial standpoint. But what about the bottom line from a humanity perspect...
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Beyond 'Midwest nice': Creative bravery unleashedOct 22, 2023 1:00 am - For me, there is nothing like the initial viewing of a creative advertising campaign that our team created. I get goose bumps. The ability of our staff to tap into core...