Articles filed under Marketing
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Successful small business strategy to compete with e-commerce giantsNov 25, 2023 6:25 am - Shopping for anything you could ever want is all too easy these days - all you have to do is open your favorite e-commerce app, tap, add to cart and it gets delivered to...
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Simon: Corporate giving - Beyond the balance sheetNov 21, 2023 6:00 am - When running a business it can be all too easy to strictly focus on the bottom line from a financial standpoint. But what about the bottom line from a humanity perspect...
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Beyond 'Midwest nice': Creative bravery unleashedOct 24, 2023 8:13 am - For me, there is nothing like the initial viewing of a creative advertising campaign that our team created. I get goose bumps. The ability of our staff to tap into core...
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Going for a big finish: How to make the most of the remaining months of 2023Oct 23, 2023 6:54 am - By Rebecca Hoffman Every year passes too quickly in the marketing world. And there is a seemingly ever-expanding constellation of marketing tools and tactics that should...
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Not just business savvy: The role of persistence in entrepreneurshipSep 29, 2023 7:00 am - What's the secret sauce to entrepreneurial success? An Ivy League MBA? A Rolodex bursting with A-list contacts? An uncanny ability to forecast market trends? While thes...
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All the pretty colors: The role of color in marketingSep 22, 2023 8:53 am - A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in...
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Is being emotional the enemy of smart negotiations?Sep 01, 2023 8:49 am - How did you feel the last time you negotiated a starting salary? Or how about a pay raise? Bought a car? Or even a house? For most people, these are all stress-inducing ...
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RibFest gets a $25,000 boost from DuPage County BoardAug 24, 2023 1:18 pm - With RibFest less than a month away, DuPage County Board members approved a $25,000 grant to help advertise the three-day festival. The Exchange Club of Naperville, the ...
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Harley-Davidson Homecoming 2023: Creating a sense of community and marketing successAug 25, 2023 8:38 am - The focus on belonging or community is a new tactic in marketing today. Creating a sense of community and belonging is also a major initiative of many marketers. Increas...
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From instinct to insight: The game changer in business strategyAug 04, 2023 8:34 am - Recently, I traveled to New York to attend a market research conference. It spanned two intense days, with several sessions focused on leveraging research to optimize a ...