On Nov. 7: 'PR Secrets From a Media Insider' at Indian Trails Public Library

A longtime journalist and strategic communications consultant will hold a free workshop on Tuesday, Nov. 7, at the Indian Trails Public Library District's main library at 355 N. Schoenbeck Road, in Wheeling.

The session by Matt Baron is called "PR Secrets From a Media Insider" and begins at 7 p.m. The workshop will help individuals and organizations secure media coverage and develop communications that effectively connect with their intended audience.

Among other topics, Baron will discuss how to establish credibility and create productive long-term relationships with key decision-makers at news outlets. He will also provide a 10-page workbook that attendees fill out to begin developing immediately applicable public relations outreach efforts.

Registration for the workshop is required. To learn more and to register, visit

The library's phone number is (847) 459-4100.

In the 90-minute workshop, Baron teaches the essential elements that have consistently helped him secure media coverage for clients, from not-for-profit organizations to companies spanning a wide range of industries. He draws upon his nearly 25 years as a journalist and over 15 years serving more than 150 clients through his public relations and strategic communications practice, Inside Edge PR + Media.

As a journalist, Baron's work has appeared in dozens of publications, including Time, USA Today, the Chicago Tribune and the Daily Herald. For the Tribune, his work spanned local government, business features, breaking news and personality profiles.

Over the past 15 years, Baron has led more than 40 "PR Secrets" workshops that help attendees identify their organization's legitimate news, as well as how to communicate it to their target audience so that they bolster their credibility and create relationships that result in additional media exposure.

He is based in Oak Park and online at You can also find his Substack page at

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