Rebecca Hoffman
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The social side of social media contentMay 03, 2023 1:00 am - This month let's explore the social side of social media. Some people might argue it is really "anti-social media" and it can be if you don't interact with the platforms...
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The marketing benefits of a LinkedIn company pageApr 05, 2023 1:00 am - Last month I explored the value of an individual page on LinkedIn. This month I'm exploring the benefits of a company page on LinkedIn and relatively low-cost strategic ...
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Get connected: How to make the most of your individual LinkedIn profileMar 08, 2023 12:00 am - On the surface, LinkedIn appears a little dry. Some might even say it is downright boring. This social media channel was once just a hunting ground for recruiters lookin...
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Show them some love in FebruaryFeb 08, 2023 12:00 am - Valentine's Day is just around the corner. Some people embrace the holiday (pun intended) and buy big, red, heart-shaped boxes of chocolates and flowers to give to their...
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Desire paths: Expect the unexpected when people interact with your businessJan 11, 2023 12:00 am - Years ago, when I was a student at the University of Miami in Coral Gables, Florida, I met a staff member whose job was "continuous improvement." This job title intrigu...
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This year give the gift of good marketingDec 21, 2022 12:00 am - The holiday season is here. Everyone is busy working to bring the year to a festive conclusion. This is a time of gift-giving. People give incredible thought to what to...
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Thank you, thank you. We have much for which we can be gratefulNov 23, 2022 12:00 am - Thanksgiving is the one holiday that touches everyone. That's one of the aspects of the holiday that makes it universally appreciated. As business marketers, we have a ...
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Trick or treat: The changing economy and small business marketingOct 26, 2022 1:00 am - October comes whipping right along on the calendar. It seems like the languid summer days conclude and October launches like a speed racer toward the holidays and new y...
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The value of marketing touchpointsSep 28, 2022 1:00 am - I see your business everywhere. I see your name everywhere. I see your brand again and again. Marketing touchpoints, when produced well, create a feeling of brand ubiqui...
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The back-to-school marketing opportunitySep 01, 2022 1:00 am - Think back to your elementary, middle and high school years. What do you remember most about the start of school? For me, I can recall the smell of waxy crayons, of whi...