Rebecca Hoffman
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Trick or treat: The changing economy and small business marketingOct 26, 2022 1:00 am - October comes whipping right along on the calendar. It seems like the languid summer days conclude and October launches like a speed racer toward the holidays and new y...
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The value of marketing touchpointsSep 28, 2022 1:00 am - I see your business everywhere. I see your name everywhere. I see your brand again and again. Marketing touchpoints, when produced well, create a feeling of brand ubiqui...
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The back-to-school marketing opportunitySep 01, 2022 1:00 am - Think back to your elementary, middle and high school years. What do you remember most about the start of school? For me, I can recall the smell of waxy crayons, of whi...
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In the beginning: The value of an origin story for your businessAug 03, 2022 1:00 am - It's commonly said that Steve Jobs tinkered in a garage and devised early Apple computers and he was an exacting boss to his team at Apple. Another popular story speaks ...
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We value your input; How to solicit consumer reviews for business successJul 06, 2022 11:00 pm - Five stars! Love it! Thumbs-up! A review from a consumer is a gift to any business. Great reviews point the way for future customers to engage with your business. Bad re...
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Making the most of the halfway point of the yearJun 08, 2022 1:00 am - On New Year's Day the entirety of the year ahead feels long and full of possibility. Business marketers launch all sorts of novel initiatives to kick off the new year. E...
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The vibe shift: Driving big changes in the way we work and conduct businessMay 11, 2022 1:00 am - Five years ago I was participating in an ideation workshop for a client where wildly creative leaders from various corners of the new business world were facilitating th...
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Joyful marketing: Aim for phenomenalApr 13, 2022 1:00 am - A typical marketing and communications plan can be a dry document. The average plan will focus on all the essential areas of promotion that a business needs such as soci...
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Social media content: What to say? When to say it? To whom should it be said?Mar 16, 2022 1:00 am - If only I had a dollar every time a client told me, "We don't know what to say on our social channels." I get it. Speaking to customer or client audiences through a soci...
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Tell the world the story of your businessFeb 17, 2022 12:00 am - A story, well-told, appeals to children around the world. It's a human universal. In every culture children ask to be told a good story, they fall asleep to bedtime stor...