Rebecca Hoffman
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All the pretty colors: The role of color in marketingSep 20, 2023 1:00 am - A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in...
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Harley-Davidson Homecoming 2023: Creating a sense of community and marketing successAug 23, 2023 1:00 am - The focus on belonging or community is a new tactic in marketing today. Creating a sense of community and belonging is also a major initiative of many marketers. Increas...
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Figure out what your spark birds of marketing and communications areJul 26, 2023 1:00 am - Bird watchers all have a spark bird. This is a bird that, once seen, hooks a person into a pursuit of bird watching. I really like the concept of a spark bird - somethin...
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Everyday ways to spark creativity in businessJun 28, 2023 1:00 am - Some people are creative and some people aren't creative. This is a statement that many people firmly believe. But is it true? I think creativity is a facet of how we in...
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How to approach the halfway point of the yearMay 31, 2023 1:00 am - We are approaching the halfway point of 2023. As Ferris Bueller famously proclaimed, "life moves pretty fast." Yes, it does, especially in the realm of work and the crea...
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The social side of social media contentMay 03, 2023 1:00 am - This month let's explore the social side of social media. Some people might argue it is really "anti-social media" and it can be if you don't interact with the platforms...
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The marketing benefits of a LinkedIn company pageApr 05, 2023 1:00 am - Last month I explored the value of an individual page on LinkedIn. This month I'm exploring the benefits of a company page on LinkedIn and relatively low-cost strategic ...
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Get connected: How to make the most of your individual LinkedIn profileMar 08, 2023 12:00 am - On the surface, LinkedIn appears a little dry. Some might even say it is downright boring. This social media channel was once just a hunting ground for recruiters lookin...
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Show them some love in FebruaryFeb 08, 2023 12:00 am - Valentine's Day is just around the corner. Some people embrace the holiday (pun intended) and buy big, red, heart-shaped boxes of chocolates and flowers to give to their...
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Desire paths: Expect the unexpected when people interact with your businessJan 11, 2023 12:00 am - Years ago, when I was a student at the University of Miami in Coral Gables, Florida, I met a staff member whose job was "continuous improvement." This job title intrigu...