Rebecca Hoffman
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Choosing good over evil: The changing face of advertisingJul 10, 2024 10:28 am - When we were kids, we often watched cartoons where the central character had to choose a good or evil path. In that moment, choosing to make the right choice and pursuin...
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Advice for grads: As you move into working world, be on lookout for a mentorJun 12, 2024 9:43 am - Columnist Rebecca Hoffman shares one tip for new graduates as they step into work life: As you look for work or begin a first job, pay careful attention and watch the more experienced people working around you.
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The beginner’s mind and marketingMay 15, 2024 9:37 am - Many years ago, I was overcome with a feeling of professional anxiety during which I was worried I might stop being creative. The feeling was brief and intense, and the ...
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Small business marketers should adopt a spring-cleaning mindsetMar 27, 2024 10:06 am - Small business marketing professionals should think about the concept of the details and spring cleaning. Now is a great time to think about the seemingly small things that can have a big impact on one’s marketing efforts.
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Harnessing the new: Marketing opportunities for 2024Feb 28, 2024 10:25 am - Every new year offers a feeling of renewal and possibility. Here we are ending February and 2024 feels so full of potential. For small business owners and professional se...
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Rome wasn’t built in a day, and neither are your best marketing tacticsJan 17, 2024 8:53 am - How often do you find yourself thinking about the Roman Empire? This question recently has become a trend on social media. I first learned this from my teen children, who...
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Hoffman: Marketing success is a step-by-step experienceDec 21, 2023 6:00 am - Sometimes we find inspiration and encouragement from the most unlikely places. Last month, I was invited to a casual lunch and talk by a colleague. Even though my schedul...
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Gratitude: It's what matters most right nowDec 03, 2023 5:00 am - The stores are all aglow with twinkling holiday displays. It seems like right after we move the clocks back one hour, we all collectively look for ways to create a sens...
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All the pretty colors: The role of color in marketingSep 20, 2023 1:00 am - A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in...
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Harley-Davidson Homecoming 2023: Creating a sense of community and marketing successAug 23, 2023 1:00 am - The focus on belonging or community is a new tactic in marketing today. Creating a sense of community and belonging is also a major initiative of many marketers. Increas...