Rebecca Hoffman
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Rebecca Hoffman: Giving thanks for a pretty amazing 2024Nov 28, 2024 6:00 am - The fourth quarter is always such a busy time. My clients are all working to end the year big and start the new year strong. There are so many projects to be completed. It’s dizzying.I like to pause and reflect on the year and offer thanks for the things that made it good.
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How protein-forward marketing, communications can boost businessOct 02, 2024 8:59 am - Protein forward. What a fantastic phrase. For our bodies, yes, protein is essential to keep ourselves healthy and metabolically balanced. Add high protein communications to your health mix. You know what these are - the messages that companies and organizations present that feel like a gift.
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Flourishing and marketing go hand in handAug 21, 2024 9:58 am - During a recent visit to The Research Triangle area of North Carolina I began thinking about the word “flourishing.” It’s a great word that conveys a sense of vitality an...
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Choosing good over evil: The changing face of advertisingJul 10, 2024 10:28 am - When we were kids, we often watched cartoons where the central character had to choose a good or evil path. In that moment, choosing to make the right choice and pursuin...
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Advice for grads: As you move into working world, be on lookout for a mentorJun 12, 2024 9:43 am - Columnist Rebecca Hoffman shares one tip for new graduates as they step into work life: As you look for work or begin a first job, pay careful attention and watch the more experienced people working around you.
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The beginner’s mind and marketingMay 15, 2024 9:37 am - Many years ago, I was overcome with a feeling of professional anxiety during which I was worried I might stop being creative. The feeling was brief and intense, and the ...
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Small business marketers should adopt a spring-cleaning mindsetMar 27, 2024 10:06 am - Small business marketing professionals should think about the concept of the details and spring cleaning. Now is a great time to think about the seemingly small things that can have a big impact on one’s marketing efforts.
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Harnessing the new: Marketing opportunities for 2024Feb 28, 2024 10:25 am - Every new year offers a feeling of renewal and possibility. Here we are ending February and 2024 feels so full of potential. For small business owners and professional se...
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Rome wasn’t built in a day, and neither are your best marketing tacticsJan 17, 2024 8:53 am - How often do you find yourself thinking about the Roman Empire? This question recently has become a trend on social media. I first learned this from my teen children, who...
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Hoffman: Marketing success is a step-by-step experienceDec 21, 2023 6:00 am - Sometimes we find inspiration and encouragement from the most unlikely places. Last month, I was invited to a casual lunch and talk by a colleague. Even though my schedul...