Rebecca Hoffman
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Small business marketers should adopt a spring-cleaning mindsetMar 27, 2024 10:06 am - Small business marketing professionals should think about the concept of the details and spring cleaning. Now is a great time to think about the seemingly small things that can have a big impact on one’s marketing efforts.
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Harnessing the new: Marketing opportunities for 2024Feb 28, 2024 10:25 am - Every new year offers a feeling of renewal and possibility. Here we are ending February and 2024 feels so full of potential. For small business owners and professional se...
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Rome wasn’t built in a day, and neither are your best marketing tacticsJan 17, 2024 8:53 am - How often do you find yourself thinking about the Roman Empire? This question recently has become a trend on social media. I first learned this from my teen children, who...
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Hoffman: Marketing success is a step-by-step experienceDec 21, 2023 6:00 am - Sometimes we find inspiration and encouragement from the most unlikely places. Last month, I was invited to a casual lunch and talk by a colleague. Even though my schedul...
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Gratitude: It's what matters most right nowDec 03, 2023 5:00 am - The stores are all aglow with twinkling holiday displays. It seems like right after we move the clocks back one hour, we all collectively look for ways to create a sens...
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All the pretty colors: The role of color in marketingSep 20, 2023 1:00 am - A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in...
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Harley-Davidson Homecoming 2023: Creating a sense of community and marketing successAug 23, 2023 1:00 am - The focus on belonging or community is a new tactic in marketing today. Creating a sense of community and belonging is also a major initiative of many marketers. Increas...
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Figure out what your spark birds of marketing and communications areJul 26, 2023 1:00 am - Bird watchers all have a spark bird. This is a bird that, once seen, hooks a person into a pursuit of bird watching. I really like the concept of a spark bird - somethin...
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Everyday ways to spark creativity in businessJun 28, 2023 1:00 am - Some people are creative and some people aren't creative. This is a statement that many people firmly believe. But is it true? I think creativity is a facet of how we in...
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How to approach the halfway point of the yearMay 31, 2023 1:00 am - We are approaching the halfway point of 2023. As Ferris Bueller famously proclaimed, "life moves pretty fast." Yes, it does, especially in the realm of work and the crea...