Boutique fitness brand buys Pure Barre

 
 
Updated 11/6/2018 11:23 AM
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  • Xponential Fitness, the parent of CycleBar and other brands, said it has acquired Pure Barre, a low-impact, intense total body workout company.

    Xponential Fitness, the parent of CycleBar and other brands, said it has acquired Pure Barre, a low-impact, intense total body workout company. Courtesy of Pure Barre

Xponential Fitness, the parent of CycleBar and other brands, said it has acquired Pure Barre, a low-impact, intense total body workout company.

Pure Barre, based in South Carolina, has suburban locations in Elmhurst, Geneva, Kildeer, Naperville, Wheaton and Willowbrook. Another location is opening in Vernon Hills this winter.

Monroe Capital LLC announced the purchase. As part of the transaction, LCatterton, which invested in Pure Barre in 2015, will contribute its investment into the acquisition.

Founded in 2001 and with more than 517 studios, Pure Barre says its classes offer a workout that lifts your seat, tones your thighs, abs and arms, and burns fat in record-breaking time. Founded in 2017, California-based Xponential specializes in the boutique fitness space -- including Pilates, indoor cycling, stretch, rowing, dance and yoga. Xponential's portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT and Yoga Six.

Monroe Capital is a private credit asset management firm specializing in direct lending and opportunistic private credit investing.

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