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Quiubo to open in Naperville's Water Street today

After continued success in Geneva and Glen Ellyn, Bien Trucha Group is set to launch Quiubo as the latest concept following renowned restaurants Bien Trucha and a toda madre.

Quiubo, pronounced "cue-boh", is the fusion of two words: "qué" (what) and "hubo" (happened); a Mexican slang for "what's up."

As part of BTG, Quiubo will have the freedom to develop its own personality while still being part of a bigger family - one that has extremely high standards for its shared values: unique and delicious flavors, top quality ingredients, attentive service, original design and distinctive-energetic ambience.

Quiubo's approach to Mexican cuisine will be one that respects classic staple dishes and flavors from all regions of Mexico, interpreting them in the most honest-unique way by combining ancestral and modern techniques. A good percentage of the menu will change with the seasons, constantly showcasing a variety of Mexico's vast cuisine. Designated along with the French as the only two cuisines considered world cultural treasures by UNESCO, traditional Mexican food is so diverse and rich from state to state.

For those familiar with BT and atm, Quiubo's menu will also be meant to share. A few staples from its sister restaurants will be found here, but the great majority of the dishes will be unique. "Our idea has always been to create original menus for every new restaurant that we open. People constantly ask us why don't we just keep opening more Bien Truchas and the answer is simple … we approach each new space as a blank canvas where we can let the creativity of all our team keep flourishing; replicating the same thing is just not part of our DNA", added Chief Culinary Officer & Partner, Ricardo Garcia-Rubio.

The open kitchen and signature upbeat-energetic ambience that have made BTG concepts so unique in the suburbs will also define this space. The design will be an eclectic combination of industrial-raw finishes with vintage touches of the "Acapulco Golden Era" and wall murals by Mexican artist, Spaik.

"We are thrilled to finally be part of the Naperville community," said Julio Cano, chief business officer & partner of BTG. "We know that a lot of people have been patiently waiting for us to open a restaurant here and we will make sure that the wait was well worth it. As with our other restaurants, we will bring a unique concept that Naperville can call their own and a place where they will have great food and drinks in a one-of-a-kind atmosphere."

"Quiubo is an outstanding addition to the new Water Street District in Naperville, and we have been eagerly awaiting its opening," Mayor Steve Chirico said. "Providing residents and visitors with a new option for Mexican-inspired cuisine that incorporates local and seasonal ingredients will greatly enhance Naperville's reputation as the premiere dining destination in the Chicago suburbs."

Quiubo will open to the general public at 5 p.m. today and will ultimately operate 7 days a week for lunch and dinner service, and a brunch menu on Sundays. However, this schedule will be adopted progressively so people are encouraged to check our website and Facebook page for the latest days and hours of operation. Reservations will be taken starting March 20.

BTG is committed to further expansion in the Chicago area and is currently exploring new concepts and seeking new sites.

Water Street is a mixed retail, restaurant and office district in Downtown Naperville anchored by Hotel Indigo Naperville Riverwalk, a 154-room boutique hotel overlooking Naperville's famed Riverwalk. Featuring Elements events space and Plank Bar & Kitchen, Hotel Indigo offers hospitality with an emphasis on the Naperville neighborhood story and showcases décor that echoes the history and culture of the community. To date, the district also includes Southern Tide and London Skye clothiers, 64 A Wine Bar, Sparrow Coffee Roastery and Blue Sushi Sake Grill, and is served by an on-site public parking deck. For more information on amenities and leasing, visit www.waterstreetcommunity.info.

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