SOUTHERN TIDE SIGNATURE STORE GRAND OPENING WEEKEND IN WATER STREET DISTRICT OF NAPERVILLE
(Naperville, IL -November 3, 2016) Island Sport announces that its new Southern Tide Signature Store has opened in Naperville's Water Street District. Located at 120 Water Street, it is the first retail location in this newly completed development.
The Southern Tide Signature Store will hold a Grand Opening Weekend on Friday, November 4th through Sunday, November 6th. During the Grand Opening Weekend, shoppers will receive a free gift with every purchase and a portion of the proceeds will benefit local Naperville non-profit, KidsMatter.
"We opened quietly two weeks ago," said CEO and owner of Island Sport Loren Beadle, "it was important to get our sea legs. We're driven to excellence in customer service and the shopping environment and we wanted to be sure everything was perfect. Now we're ready for the world to see this beautiful new Southern Tide Signature Store."
Beadle, owner of two other Southern Tide Signature Stores located in Kiawah Island, S.C. and Greenville, S.C. is pleased to be open for business in Water Street, "We love downtown Naperville, and believe that the new Water Street District will be a game changer for it. With the new parking garage, a fabulous new hotel, and many other retailers and restaurants, we think Water Street will soon become a regular destination for many Naperville and western suburb shoppers and diners."
Southern Tide Naperville boasts 2,100 square feet of retail space in which Southern Tide's classic and color-driven apparel will be showcased in a nautically-inspired interior. This signature store will contain a range of Southern Tide inspired décor mirroring the brand's DNA for an exciting visual presentation and shopping experience.
The store will carry a wide array of Southern Tide merchandise for men, women and children. With Southern Tide's recent expansion and the launch of their women's collection, they look to bring even more offerings for the fall and winter to the western suburban consumer.
"The Southern Tide team is excited about our growing partnership with Island Sport and beginning a new partnership with the Water Street District in opening our first signature store in the Midwest," commented Christopher Heyn, CEO of Southern Tide. "Southern Tide's unique approach to a spirited American lifestyle continues to resonate with customers, new and old. We're thrilled to take this next step in bringing our branded lifestyle to the Midwest and are delighted to be associated with the Water Street District. Our signature stores and retail partners are the perfect way to connect with customers and show them all Southern Tide has to offer. No one ever wants to leave the warm sands and open air of the oasis that is the beach, but with our products, you'll feel like you never left."