Woodfield Mall Readies For The Ring Of The Back-To-School-Bell With “Back At It” Event
School is almost back in session and to kick off the season, Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, will host a series of “Back At It” events geared towards ‘tweens and teens’ at approximately 55 malls across the country.
Simon®’s Back At It activities will be greatly enhanced this year by an exciting collaboration with Teen Vogue’s 2nd Annual ‘Back-To-School Saturday’ initiative.
Woodfield Mall will hold its Back At It festivities on Saturday, August 10 from noon to 2 pm in the Grand Court, inviting students and their families to get back into the rhythm of another school year.
“The beginning of a new school year is an exciting time,” said Heather Lloyd, director of mall marketing and business development at Woodfield Mall, “and as always, we want Woodfield Mall to be at the center of the celebration. This year, we are especially excited to be teaming up with Teen Vogue, the authentic source for young trendsetters interested in emerging fashion, beauty, and pop culture.”
Woodfield Mall’s Back At It event will include various elements to give students the social shopping experience they seek while helping families prepare to get back to class. Millennials today typically shop with friends or family and value life experiences more than only products alone.1 Featured Back At It event activities were created by keeping young shoppers’ preferences top-of-mind:
● Trend Guide: It’s no surprise that clothing tops back-to-school shopping lists.2 Back At It event attendees will receive a Teen Vogue and Simon Malls® Trend Guide, featuring fashion tips to achieve the trendiest looks of the season.
● Simon Style Guide Quiz: Back At It event attendees will get to test their fashion IQ!
● Fashion Events: Guests will be able to see ‘up close and personal’ the latest fashion trends for the back-to-school season. Music and fun are on the menu for every Back At It event.
• Mall-Wide Discount Offers and Samples: Savvy back-to-school shoppers are searching for ways to stay cost-conscious.3
Plus, Teen Vogue Style Features Director Andrew Bevan will be giving a fashion forward presentation to highlight the hottest trends of the season, along with taking part in a meet and greet with stylish tweens and teens during Woodfield Mall’s Back At It event.
To add to the excitement, attendees will be able to enjoy a live performance by Cimorelli, a group of six sisters who will be performing the pop hits of the day in a cappella style. Cimorelli will also be signing autographs and meeting with fans after the performance.
"We are thrilled to be working with Simon Malls to further expand and elevate our Back-to-School Saturday initiative," says Teen Vogue Vice President and Publisher, Jason Wagenheim. "Joining forces for this all-important shopping season was an obvious choice. This time of year is incredibly significant for the Teen Vogue audience, and together with Simon Malls, we will work to drive our collective communities into stores to shop while building both awareness and excitement for all of our participating brands."
For more information about Woodfield Mall’s Back At It event, visit www.shopwoodfield.com.
About Woodfield Mall
Woodfield Mall, one of the largest shopping destinations in the United States, provides Chicago area residents and visitors with a distinctive collection of nearly 300 retail stores. The mega mall showcases five major anchors, including Lord & Taylor, Macy’s, Nordstrom, jcpenney and Sears, plus popular stores Michael Kors, COACH, Apple, White House/Black Market, BOSS Hugo Boss, Anthropologie, Tumi, Lacoste, AIX Armani Exchange and J.Crew. Shoppers enjoy a delicious array of dining options such as Texas de Brazil, The Cheesecake Factory, P.F. Chang’s and Stir Crazy. Woodfield Mall, at 5 Woodfield Mall in Schaumburg, Illinois, is located about 25 miles from downtown Chicago and in close proximity to O’Hare International Airport. Mall hours are 10 a.m. to 9 p.m. Monday through Saturday and 11:00 a.m. to 6 p.m. on Sundays. For additional information, please contact Woodfield Mall at (847) 330-1537 or visit www.shopwoodfield.com, www.facebook.com/woodfieldmall or www.twitter.com/woodfieldmall.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a leader in the global retail real estate industry. The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About Teen Vogue
Teen Vogue, a Condé Nast publication, a division of Advance Publications, which operates in 25 countries, is the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Launched in February 2003, Teen Vogue publishes ten issues a year and has a circulation of more than 1,000,000 readers.
1Edelman 8095®: http://www.edelman.com/insights/intellectual-property/8095-exchange/
2,3 NRF’s 2012 Back-to-School and Back-to-College spending survey: http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1405
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