R&D Tool changes name, launches updated website

R&D Tool recently underwent a rebranding process to more accurately represent the company's expanded capabilities and services.

Now called R+D Custom Automation, the company has also launched an updated website, www.rdcustomautomation.com, to reflect its new brand identity.

R+D started as a tool and die shop in 1977. Since then, it has expanded its automation capabilities to bring fully customized systems to its customers. R+D's capabilities include building custom fixtures and prototypes to fully automated and integrated systems. It services clients in the medical, pharmaceutical, consumer goods and biotechnology industries.

"Being in business for more than 30 years now, we felt it was time to update our look and name so that it reflects what the company offers," said Loren Esch, president of R+D Custom Automation. "While our logo and name have changed, our objectives, culture and leadership have not. We remain focused on providing superior answers to clients' automation needs while providing excellent customer service."

About R+D Custom Automation

R+D is a full service developer and integrator of custom automated systems. With more than 30 years of experience, R+D has a proven history of delivering high quality systems that maximize the profits of the clients it serves. Its ISO 9001 certification demonstrates the commitment to its quality policy and objectives to achieve continual improvement with the design, manufacturing and integration of custom automated equipment.