Psychologists have identified several forces governing consumer behavior that cause shoppers to make decisions that aren't always rational or in their best interests. Understanding why we buy, what we buy and when we buy can help us make better decisions in the future.
With that in mind, Consumer Credit Union has teamed up with Balance Financial Fitness and Consumers Cooperative Association to host a free educational workshop titled "The Psychology of Spending" at 6 p.m. Thursday, April 10, Holiday Inn, 6100 W Grand Ave., Gurnee. Registration opens at 5:30 p.m.
"We've all been there before, we enter a store intending to purchase one specific item, or maybe nothing at all, then leaving with numerous items that weren't even on our radar before we walked in," said Sean M. Rathjen, CCU president.
"Our 'Psychology of Spending' workshop helps us to understand why we make the choices we do when spending our hard-earned money, while also offering solutions geared toward helping us make more sound and informed decisions in the future. That's information just about everyone can use."
The seminar will be hosted by Buck Austin, a financial educator with Balance Financial Fitness, one of CCU's strategic partners. Buck has more than 13 years in the financial field and began his career with Balance in 2008, placing a strong focus on helping families and individuals create a better financial future for themselves.
Buck is a Certified Consumer Credit Counselor and has helped a multitude of people get on the right track toward financial stability by teaching the practice of responsible spending.
"The Psychology of Spending" is a no-cost workshop open to both the public and credit union members.
Attendees will learn practical and easy-to-understand answers to questions about:
• Spending Habits
• Impulse Buying
• Bargain Hunting
• The Role of Advertising in today's society
Seating is limited. To RSVP, contact Cedric Ivy at CedricI@myconsumers.org or (847) 265-5541.
Consumers Credit Union is member-owned with offices in Waukegan, Mundelein, Round Lake Beach, Gurnee, North Waukegan and Volo. For details, visit www.myconsumers.org.