Palatine Businessman Aaron Del Mar honored with Community Leadership Award

  • Aaron Del MarAdrenaline Special Events

    Aaron Del MarAdrenaline Special Events

Updated 7/23/2019 7:24 AM

The President's Council on Sports, Fitness & Nutrition has selected Aaron Del Mar, founder of Adrenaline Special Events and the Santa Hustle Race Series, LLC. to receive a 2019 President's Council on Sports, Fitness & Nutrition Community Leadership Award. The award is given annually to individuals or organizations who improve the lives of others within their community by providing or enhancing opportunities to engage in sports, physical activity, fitness, or nutrition-related programs.

Adrenaline Special Events is based in Palatine, Illinois and manages/produces food-themed or holiday-themed 5Ks in the Chicagoland area, including the Bunny Rock 5K (Vernon Hills and Chicago), Uncle Sam 5K (Palatine), Italian Beef 5K (Chicago), Taco Tuesday 5K (Chicago), Stan's Donuts 5K (Chicago), Gino's East 5K (Chicago), Candy Dash (Chicago) and the Halloween Hustle (Palatine).


The Santa Hustle Race Series, LLC began with the Chicago Santa Hustle in 2008, and has expanded to nine other locations across the country, including Belmont (North Carolina), Milwaukee (Wisconsin), Indianapolis (Indiana), Galveston (Texas), Glendale (Arizona), Roseville (California), Sandusky (Ohio), Sevierville (Tennessee) and South Portland (Maine).

"When I began managing races more than a decade ago, we were very small and my goal was to create an experience for the participant -- whatever their fitness level," Del Mar said. "What has organically happened is that our 5Ks and half marathons have inspired people to get more fit and stay active, while they create lasting memories with friends and loved ones."

"We are proud to recognize Aaron Del Mar for the work he and his team has done to consistently promote opportunities for individuals to lead healthy lifestyles through Adrenaline Special Events and the Santa Hustle Race Series, LLC," said Kristina Harder, acting Executive Director of the President's Council on Sports, Fitness & Nutrition. "Because of his meaningful efforts and impactful contributions, we are one step closer to improving the physical fitness, health, and nutrition of all Americans. Aaron's work reaches not only his community, but also serves as a shining example to inspire and motivate others across the United States to embrace a healthier, more active lifestyle."

"We started small with the Halloween Hustle in Palatine and have now grown to manage and execute 20 5Ks and/or half marathons in Chicagoland and across the U.S.," Del Mar said. "I'm proud, but also very humbled by this recognition."

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This year, the President's Council presented the Community Leadership Award to 31 recipients across the country. These individuals and organizations have all made an impact by doing work in an area of the Council's mission, successfully serving the people in their communities through sports, physical activity, fitness, and nutrition-related programs. A full listing of the 2019 Community Leadership Awardees is available on

About Adrenaline Special Events (ASE)

Aaron Del Mar set out to help increase the accessibility of sports and fitness in fun and approachable environments in 2005. In so doing, Adrenaline Special Events (ASE), formerly Adrenaline Sports Management, was born. This event management company specializes in the production and execution of 5K's and half marathons, in Palatine and the Chicago area that are themed around food and holidays.

About Santa Hustle Race Series, LLC. (SHRS)

Aaron Del Mar launched the Santa Hustle Race Series, LLC (SHRS) in 2009. This company mirrors the mission and business model of ASE, but instead highlights holiday cheer by providing Santa costumes and other swag to promote fitness and togetherness over the holidays. These 5Ks and half marathons create a magical experience for participants, and lasting holiday memories.

About the President's Council on Sports, Fitness & Nutrition

The President's Council on Sports, Fitness & Nutrition (PCSFN) is a Federal advisory committee supported by the Office of Disease Prevention and Health Promotion within the U.S. Department of Health & Human Services. The mission of the President's Council is to increase sports participation among youth of all backgrounds and abilities and to promote healthy and active lifestyles for all Americans. For more information about PCSFN, visit and follow us on Twitter @FitnessGov.

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