Rebecca Hoffman
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Back to school, back to workAug 26, 2026 10:56 am - The smell of fresh paper in notebooks. The feel of new, freshly sharpened pencils. The thrill of a new backpack or a fun new binder. Back-to-school season is one that school-age kids really feel. Adults feel it too.
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Start. Use. Do. Small business marketing philosophy for todayApr 08, 2026 8:28 am - Tennis legend Arthur Ashe motivated himself with a philosophy that seems almost definitional for independent business owners today. “Start where you are. Use what you have. Do what you can,” Ashe famously stated. This mindset is what propelled him to reach for ever-increasing success.
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3 ways to improve your marketing prowess in 2026Feb 18, 2026 8:59 am - There is a lot of talk on social media about elevated basics. Broadly speaking these are items of clothing or accessories that are in some way better than average or usual. The concept of elevated basics applies to marketing and communications, too. Here are three ways you can move your creative, promotional efforts from basic to something much more appealing.
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The value of we: Social listening, authenticity and communityDec 22, 2025 12:00 pm - What makes Reddit different right now and why should small business marketers care about this channel?
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Join the club: What small businesses can learn from luxury brands about building loyaltyNov 05, 2025 9:38 am - This month I’m focusing on the nuance of marketing strategy when it goes right and when it goes wrong and what small business marketers can look to do to borrow from the big brands.
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Shh. Speak quietly and your audience will hear you betterSep 10, 2025 10:38 am - Speak softly and be heard. What does this have to do with small business marketing? A lot.
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Why chamber membership matters for small businessesJul 02, 2025 8:49 am - Chambers of commerce can be tremendous partners for local businesses looking to grow.
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Leveraging local: How to build a brand that belongsMay 14, 2025 10:04 am - In a retail and service world filled with Amazon, Costco, Target, Walmart and other massive, multinational companies, there still remains a surprising amount of space for local business.
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Show them love in February, and every dayFeb 13, 2025 2:01 pm - Perhaps the concept of love is too strong of a word for how small business marketers feel about their clients, customers and peer professionals.
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New year, new opportunities for creating marketing ‘touchpoints’Jan 15, 2025 9:48 am - As the new year unfolds, let us think about the touchpoints that inspire our audiences, our stakeholders, our customers. What moves your audience? Where are the beneficial tipping points in your marketing efforts?
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