Radio Flyer to open first retail store at Woodfield Mall in November
The 106-year-old Chicago-based Radio Flyer company will open its first retail store this November at Woodfield Mall in Schaumburg.
The store will be on the lower level of the Nordstrom wing next to Victoria's Secret. An exact opening date hasn't yet been announced.
The store will feature a test track, product service center, personalized items and more, the company announced.
Radio Flyer's child-centric product lines include wagons, tricycles, scooters, bikes, bounce houses, trampolines, strollers, accessories and other items for active play.
According to its website, Radio Flyer was founded by Italian immigrant Antonio Pasin, who was inspired by other examples of American innovation upon his arrival in Chicago in 1914.
He called his popular wooden wagons the Liberty Coaster, which later evolved into the iconic Radio Flyer -- the "Original Little Red Wagon."
Though its product line has changed and evolved over the decade, Radio Flyer remains a Chicago-based family company, according to its website.
"When my grandpa built the first Radio Flyer wagon 106 years ago in his Chicago garage, he always dreamed of creating a space for families to experience the joy of the Radio Flyer brand." Robert Pasin, chief wagon officer at Radio Flyer, said in the company's announcement. "I am overjoyed to open our first store and let our customers experience all that we have to offer, whether it's a kid looking for their first tricycle or a kid at heart looking for their first electric bike."