Peppa Pig play center to replace Rainforest Cafe at Woodfield
Work is under way on the transformation of the 24-year-old Rainforest Cafe site at Woodfield Mall in Schaumburg into the third Peppa Pig World of Play Indoor Play Center in the nation, and the fourth in the world.
The business -- with existing U.S. locations in Grapevine, Texas; Auburn Hills, Michigan; and Shanghai -- is based on the British animated children's TV program "Peppa Pig." It's expected to feature 14 themed areas of free-roaming play for preschool-aged children.
The Schaumburg location is expected to occupy the entire 23,000-square-foot space on the lower level of the Sears wing previously used by Rainforest Cafe before it closed New Year's Day, Woodfield Mall spokeswoman Bonni Pear said.
It is no coincidence that one kid-friendly venue at the mall is being replaced by another, she added.
"This was a strategic decision based on meeting the needs of the Woodfield shopper -- specifically the Woodfield family shopper," Pear said.
Representatives of Peppa Pig World of Play said the Woodfield venue is slated to open in summer 2020 and will include some new additions the earlier play centers don't have.