Rust-Oleum, Home Depot partner on wood stain product line

  • Rust-Oleum, based in Vernon Hills, and The Home Depot Thursday announced an expanded partnership.

    Rust-Oleum, based in Vernon Hills, and The Home Depot Thursday announced an expanded partnership. Courtesy of Rust-Oleum

 
Business Wire
Updated 5/17/2018 12:19 PM

Rust-Oleum, based in Vernon Hills, and The Home Depot Thursday announced an expanded partnership of the Varathane brand that now includes the Varathane Classic assortment of interior wood stains, polyurethanes, spar varnish, wood putty, stain markers, fill sticks, as well as a full line of Watco lacquers.

Varathane, a Rust-Oleum brand, has been a wood care category leader for 60 years. Since 1958, Varathane stains and polyurethane topcoats have been known for their fast dry times, greater coverage, on-trend colors and ease of use.

 

"We're excited and honored to partner with the largest home improvement retailer in the nation," said Bill Spaulding, president of Rust-Oleum North America. "We're also pleased that our Varathane brands, trusted by fine furniture makers, professional contractors and DIYers, are now available at all Home Depot stores."

The Varathane Classic and Varathane Premium product launches will be supported by a robust national marketing campaign, including TV commercials, print advertising, social media marketing and experiential events.

The national expansion of Varathane's wood care products at The Home Depot further strengthens the two companies' long-term business relationship.

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