Riddell launches second season of Smarter Football

PRNewswire

ROSEMONT - Riddell launched the second season of its Smarter Football program, a campaign that recognizes and rewards those who advance the sport through more progressive playing habits and approaches to the game.

Riddell has pledged $100,000 of product to the teams that best articulate how an equipment grant strengthens their ability to implement a safer, smarter game on and off the field.

"We created this initiative to reward those who advance the game, and to provide a platform for the broader football community to discuss ways we can all make the game safer and more intelligent," said Dan Arment, president of Riddell. "These themes are essential in preserving the future of a sport we so passionately believe in, and it's important that we keep the dialogue going."

Football players, parents, coaches, and fans at all levels of play can now apply for a chance to win a grant by entering a submission at Riddell.com/SmarterFootball. The deadline for entries is July 31, and recipients will be announced shortly after the submission period closes.

Riddell also encourages the larger football community to use #SmarterFootball to join the conversation via social media and share examples of smarter football in action.

During last year's Smarter Football program, Riddell received close to 700 grant submissions and awarded seven programs, spanning multiple markets across the country, significant equipment donations at the conclusion of the inaugural initiative.