Boomers looking to sell stadium naming rights

Striking while the iron is hot, the Frontier League-champion Schaumburg Boomers baseball team is renewing efforts to sell the naming rights for its stadium — once known as Alexian Field when it hosted the Schaumburg Flyers.

“We're pretty confident and happy with the position that we're in,” Boomers President/General Manager Andy Viano said. “There's a brand somewhere that says we need to make a big splash in Chicago.”

The team has played two seasons at what's now called Boomers Stadium, 1999 S. Springinsguth Road, which was opened by the village of Schaumburg and Schaumburg Park District in 1999.

The Boomers missed the playoffs by one win their first season and claimed the league championship in their second. Attendance also increased nearly 20 percent in the second season.

Viano said getting the naming rights secured this year could be the cherry on top of a great season for the team, and a game-changer for any Chicago-area or nationally known company.

While he would like to see the stadium named for a company by Opening Day in May, and thinks it's realistic, he added that there's nothing to prohibit a deal from being worked out mid-season.

The price of the naming rights would have to be negotiated depending on the type of company interested, but Viano would like to see the consistency of a five-year minimum for a deal. Looking at other sports stadiums in the Chicago area, Viano said it seems to take about five years for the public to get accustomed to a new name.