Seeking to improve image, Island Lake officials adopt new town logo
In an ongoing effort to improve the town's image, Island Lake officials have adopted a new village logo.
The circular image depicts a sailboat on blue water with the sun shining in the background. It's similar to the old village logo, which had a boat on purple water in a square frame.
"It's a more 'now' look," Mayor Debbie Herrmann said. "We're looking to create a new image here, and this is part of it."
Other recent improvements have included an increased social media presence that features regular Facebook updates and promotions and a remodeled website that's still in the process of being overhauled.
The makeover for Island Lake comes after the village's elected officials spent years fighting publicly -- often rudely, sometimes crudely -- over a variety of issues.
Last year, a board majority attempted to take away some of Herrmann's executive powers, including her ability to hire the town's lawyers, which resulted in a costly lawsuit from the mayor.
The suit eventually was dropped after a compromise was reached. Tempers have eased since then.
The town's need for a makeover was tremendous, Trustee Shannon Fox said.
"It's vital to aid and uplift the community in spirit and in pride," Fox said. "We want our residents to be a part of this community and to (be proud to) live in Island Lake. And we're striving very hard to make that so."
The new logo was formally adopted by the village board April 12. It actually debuted on the village's newsletter earlier this month, Herrmann said.
The seal is available in three color schemes: black and white; all gold; and full color. The black-and-white version will be used on stationery, Herrmann said, and the gold version will be used when an upscale seal is needed.
Officials aren't planning to swap out all the logos at once. The new seal will be put into action when items with the old seal -- such as carpeting or the town's water tower -- need replacement, she said.
A local resident designed the logo for free, an appreciative Herrmann said.
"You need people working together for the good of the community," she said.
The artist wants to remain anonymous, Village Clerk Jen Gomez said.