Sales manager joins Woodfield bureau

The Woodfield Chicago Northwest Convention Bureau, announced the hiring of Heather Larson as its newest sales professional.

As a new sales manager, Larson brings nearly 17 years of sales and management experience to the organization.

As part of the sales team, Larson will concentrate on the corporate market, state associations, and the group tour industry.

Before joining the WCNCB team, she held sales positions at the Whitehall Hotel, where she established Eastern U.S. and European accounts; the Drake Hotel, where, as national sales manager, she developed the Northeastern sales region for the corporate and association markets; and the Fairmont Hotel, where she targeted Midwest and Western U.S. corporate accounts. She also spent several years with Helms Briscoe, a large site selection and meeting services company. In addition to her past hotel sales experience, Larson also worked as an instructor with the Des Plaines Park District.

She resides in Des Plaines with her husband and two children and devotes her free time to volunteer activities.

The Woodfield Chicago Northwest Convention Bureau represents eight communities in Chicago's northwest region as the official destination marketing organization for this area.