Kraft launches new MilkBite Milk & Granola Bars

Glenview-based Kraft Foods has launched a new snack that provides the nutrition of milk in granola bar form.

Kraft MilkBite Milk & Granola Bar combines real milk, whole grain granola and other tasty and ingredients like real fruit or roasted nuts, while also delivering the calcium of an 8 oz. glass of milk. A wholesome alternative to existing bars, MilkBite is a deliciously different snacking experience the whole family can enjoy.

“With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way,” said Michelle Lorge, senior brand manager, MilkBite. “By combining real milk and other wholesome ingredients, we designed MilkBite to help satisfy the demand for snack options that are better for you and also taste great.”

MilkBite Milk & Granola Bars are made with milk and calcium to deliver 30 percent of the daily recommended value. They are also a good source of vitamin D, protein (5g), fiber, and whole grains (7g) and do not contain any artificial flavors, colors or preservatives. Available in five flavors — Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry — MilkBite Milk & Granola Bars are a great way to satisfy snack cravings at home, school, work or on-the-go.

Consumers will be introduced to MilkBite Milk & Granola Bars via a national advertising campaign created by Droga5 New York. The integrated campaign, launching in February, will feature a new character, “Mel the MilkBite,” developed in conjunction with Jim Henson studios.

Kraft MilkBite Milk & Granola Bars can be found in the dairy aisle or refrigerated case for a suggested retail price of $3.49.