SHC Direct names Thacker chief marketing strategist

Loyalty and database marketing company SHC Direct, of Oakbrook Terrace, appointed Bob Thacker as Chief Marketing Strategist to lead its marketing initiatives.

Thacker is executive director of Adopt-A-Classroom, a nonprofit organization focused on raising funds to provide the necessary supplies to classrooms nationwide. As executive director, Thacker handles donation allocations to the 85,000 registered teachers benefiting from the organization.

Prior to joining SHC Direct and Adopt-A-Classroom, Thacker was responsible for generating many successful ad campaigns for OfficeMax, creating promotional success and brand awareness. As the senior vice president of marketing at OfficeMax, Thacker was accountable for “The World’s Largest Rubberband Ball” media campaign and the holiday inspired “ElfYourself” viral marketing phenomenon. Previously, he was the president and CEO of BBDO Advertising in Minneapolis, and was the senior vice president of marketing and advertising at Sears and Target.

“We are thrilled to have Bob join our team of marketing strategy experts at SHC Direct,” said Jeffrey Harris, president and CEO, SHC Direct. “Bob brings an impressive marketing background to the company that will help SHC Direct gain consumer insight for our clients and their businesses.”