Builder offering deal to compete with short sales
In an effort to compete with the short sales and foreclosures that seem to be getting the most attention from prospective homebuyers, Gerstad Builders is sweetening the deal on its new homes by offering 11 percent off the base price of its homes in Dawson Creek, Liberty Trails and Bailey Estates. For a limited time, at these communities, prospective homebuyers have an ability to shave up to $31,900 off the base price of a new Gerstad home.
“It used to be, when we sold a family one of our high-quality, energy-efficient homes, that we only competed with other new homebuilders, but in today’s economy we find ourselves competing with bank repos and short sales,” said Roger Gerstad, president of Gerstad Builders. “To compete with these new market realities, we have reduced the base price of every one of our great homes in Poplar Grove, McHenry and Williams Bay in Wisconsin.”
Gerstad Builders said purchasing a new home has many benefits that are not readily apparent and should be considered when thinking about buying a house previously owned by another family. Some of the advantages found in a new home are:
Ÿ Greater energy efficiency of the home itself (better insulation values in walls/ceilings & windows, which mean lower utility bills).
Ÿ State-of-the-art, energy saving appliances already installed.
Ÿ Full warranties cover house, appliances, furnace and air conditioner.
Ÿ No unexpected expenses to repair or replace worn-out materials or appliances.
Ÿ No need to remodel or modernize the home after you purchase it.
“When you consider the cost to replace and repair all of these items, that great price on an old, used home is considerably less attractive when reality enters the picture and the rose-colored glasses come off,” said Gerstad.
Gerstad Builders’ Liberty Trails community in McHenry offers 1,292- to 3,177-square-foot ranch and two-story homes base priced from $178,990 to $285,990. Liberty Trails’ sales center is located on Lincoln Road, about one mile west of Chapel Hill Road and north of Route 120. For more information call (815) 385-4495.
The Trails of Dawson Creek in Poplar Grove offers a wide selection of semi-custom ranch and two-story homes. The seven ranch plans provide 1,292- to 2,170-square-feet of living space (base priced from $157,990 to $222,990) and the six two-story homes offer 1,872 to 3,177 square feet of living space (base priced from $204,990 to $244,990). The Trails of Dawson Creek is located on the north side of Orth Road, approximately 1/2 mile east of Route 76. For more information, call 815/547-0800.
Tucked along the northern shoreline of tranquil Lake Geneva, Bailey Estates in Williams Bay, Wis., has homes that provide 1,800 to 3,177 square feet of living space and are base priced with a basement from $239,990 to $299,990 (prices subject to change). The sales center for Bailey Estates is located at 439 Ashley Drive off Bailey Road, about 3/4 mile west of Highway 67. For more information call (262) 245-9750.
Gerstad offers a variety of luxury amenities at no additional cost. For example, homes come with furniture-quality cabinetry, General Electric appliance package, Kohler bathroom fixtures and faucets, basements (per plan) and a one-year warranty program.
Design highlights include two to four bedrooms, 2 or 2½ baths, spacious kitchens with islands, breakfast areas, living rooms, family rooms, formal dining rooms, dens, and master-bedroom suites and attached two-car garages.
Decorated models are open daily or by appointment in Gerstad Builders communities. For information, call (815) 385-4495 or visit www.gerstadbuilders.com.