Covenant Retirement Communities appoints new regional sales director
Covenant Retirement Communities Inc., the nation's sixth largest nonprofit senior services provider, today announced the appointment of Melody Schneider, a licensed nursing home administrator, as regional sales director for six of its 12 continuing care retirement communities located in Minnesota, Illinois, Connecticut, Michigan and Florida.
Schneider will work alongside West Coast Regional Sales Director Lara Moga and report to Melinda Scott, CRC's vice president of sales and marketing.
"Melody is a results-driven leader who has served as a strategic adviser for dozens of multisite organizations," said Jay Hibbard, senior vice president of sales, marketing & communications. "She has successfully directed ambitious construction projects, mergers, acquisitions, and blue sky/startup retirement communities. We're pleased to welcome her to our leadership team."
Schneider has more than 10 years of executive leadership experience in senior living strategy, sales, marketing, and project management for multisite organizations. She is responsible for all aspects of sales and marketing for the communities within her region, including The Holmstad, Batavia, Ill.; Windsor Park, Carol Stream, Ill.; Covenant Village of Northbrook, Northbrook, Ill.; Covenant Village of the Great Lakes, Grand Rapids, Mich.; Covenant Village of Golden Valley, Golden Valley, Minn.; Covenant Village of Cromwell, Cromwell, Conn., and Covenant Village of Florida, Plantation.
In addition to overseeing inventory, sales training and professional development, budget and incentive management, and on-site management, Schneider partners with the leadership team to develop and execute CRC's regional and national sales strategies.
"CRC has long been a pioneer in the senior living industry, and the organization continues to evolve with new initiatives, programs, and living options that make CRC a first-choice community," said Schneider. "I'm excited to join a talented team of professionals who are as passionate as I am about making a difference in the lives of older adults."
Before serving as senior sales strategist and consultant at BlueSpire Senior Living, West Hartford, Conn., Schneider was chief marketing officer at National Lutheran Communities & Services, Rockville, Maryland. While there, she was a corporate member of the executive leadership team and directed and managed the marketing and sales teams at the multisite communities, as well as corporate marketing and public relations.
Schneider has a Bachelor of Science degree in communications and public relations and is a licensed nursing home administrator in the Commonwealth of Virginia and Maryland. She is based in Washington, D.C.
About Covenant Retirement Communities
Covenant Retirement Communities is one of the nation's largest nonprofit senior services providers. It serves 5,000 residents at 15 retirement communities nationwide and is a ministry of the Evangelical Covenant Church. Its LifeConnect Wellness Partnership provides seamless access to resources and opportunities that are designed to enrich the mind, body, and spirit and complement each person's unique journey. SAIDO Learning, a drug-free option for treating the symptoms of Alzheimer's and other dementia diseases, is offered at CRC's 12 continuing care retirement communities. For more information on SAIDO Learning, visit www.covenantretirement.saidolearning.com or call (877) 591-0427. For more information on CRC, visit www.covenantretirement.org.