Lake County sees $1.96 billion in visitor spending, tourism bureau says
Lake County's visitor spending rose from $1.7 billion to $1.96 billion, according to the 2024 Illinois Economic Impact Report.
It reinforces the county’s standing as the third largest tourism economy in the state behind Cook and DuPage counties, said officials with Visit Lake County during the group’s recent annual luncheon.
The visitor’s bureau, the county’s official destination marketing organization, celebrated another year of growth, showcasing marketing and sales initiatives, its three-year strategy and vision shaping the region’s visitor economy.
Illinois saw a tourism surge in 2024, welcoming 113 million domestic and international visitors who spent a record $48.5 billion — an increase of 500,000 visitors and $1.3 billion in spending compared to 2023, according to figures from the Illinois Department of Commerce and Economic Opportunity’s Office of Tourism.
Tourism in Lake County supported 15,514 jobs and generated $71.1 million in local tax revenue and nearly $136 million in state tax revenue, according to the visitor’s bureau.
“This industry is a powerful driver of economic opportunity,” said VLC President Maureen Riedy. “Our luncheon provided a forum to celebrate the record-breaking impact of tourism, and to hear from local leaders and experts who are helping us chart the path forward.”
The luncheon, held at the Lincolnshire Marriott Resort, brought together 240 attendees and offered insights from local and statewide leaders.
Greg Koeppen, VLC board member and executive director of the Lake County Farm Bureau, emceed the program.
Local officials and industry voices shared perspectives on the importance of tourism to Lake County’s communities and economy. Leaders from county government, municipal partners and the hospitality sector highlighted the collaborative efforts that fuel tourism’s continued growth.
Keynote speaker Bill Geist, a nationally recognized destination leadership consultant, spoke about industry trends, best practices and the importance of first visits in attracting future businesses to Lake County.
VLC highlighted its ongoing campaigns — including Lake County Road Trips “Let the Ride Take You,” Spooks & Spirits Autumn Celebration, February Flavor Festival and Holiday Your Way — as well as partnerships with municipalities and businesses that help position the region as a year-round destination.
The nonprofit agency represents municipalities, hotels, attractions and hospitality businesses within the county. Its primary function is to provide travel resources and services for visitors and event planners. For more information, call (800) LAKE-NOW, visit VisitLakeCounty.org, or follow on Facebook, Instagram, Twitter and YouTube.