Woodfield Mall and Teen Vogue to host Back-To-School Saturday event
Woodfield Mall, one of the largest shopping destinations in the United States, is joining forces with Teen Vogue, the number-one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere, for a Teen Vogue Back-To-School-Saturday (BTSS) event on August 15, from 1 p.m. to 4 p.m.
In 2012, Teen Vogue transformed the back-to-school shopping season with its debut of Teen Vogue Back-to-School Saturday, declaring one day in August as a national shopping and retail holiday, and inviting consumers to shop for the best of Back-to-School on that day. The multi-platform initiative garnered participation from more than 40 fashion, retail and beauty brands, and included events and promotions in 45,000 retail stores and across 50 states. For the third year, BTSS expanded to a month-long celebration, featuring expanded offerings and web-based content throughout the entire month of August.
Now in its fourth year, Teen Vogue has teamed with Simon, a global leader in retail real estate and home to the nation's favorite shopping destinations, as the exclusive mall marketing partner of Teen Vogue Back-to-School Saturdays. Simon and Teen Vogue will collaborate to bring fashion content to malls around the country, including Woodfield Mall, which will include feature pop-up beauty bars, a live DJ, exclusive swag bag and gift card giveaways, refreshment stations, a photo booth, temporary flash tattoos and more. All efforts will take place in the JCPenney Court and are aimed at giving school-bound consumers in the Chicagoland area the 4-1-1 on Back-to-School style as they head into the new year.
Teen Vogue and Simon have also produced a special eight-page in-book style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, which they will distribute at Woodfield Mall as part of BTSS.
Further extending the partnership and BTSS content, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue's three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.
Additional participating retailers and brands for this year's BTSS program include: Aéropostale, American Eagle, AG Jeans, American Apparel, ASOS, Bearpaw, Biore, Bonpoint, Boohoo.com, Delia's, Finish Line, Hask, Jovani, LeSportsac, Macy's, Maybelline, Not Your Mothers, OGX, Others Follow, PacSun, Secret, Simple, Sorel, Staples, Tampax, and Vera Wang Princess Hippie.