Sales the focus at Schaumburg Business Association monthly meeting

While most businesses strive to provide the best products or services they can, the quality of their merchandise or expertise might ultimately not matter unless they know how to sell it to consumers.

Enter Tom LaTourette, managing partner of M3 Learning, a Saratoga, California-based sales management and training company.

LaTourette, who has 25 years of sales and marketing experience, was the featured speaker Tuesday at the Schaumburg Business Association's monthly "Good Morning Schaumburg" breakfast meeting. He shared with association members tips and advice for sales reps and managers.