Experian Marketing forms partnership

SCHAUMBURG - Experian Marketing Services, a part of global information services company Experian, announced a new alliance with North America's mobile and voice marketing solutions provider, SmartReply Inc. This alliance adds SmartReply's mobile, voice and Interactive Voice Response marketing channels to Experian's existing online and offline marketing capabilities to help multichannel marketers expand their options for reaching consumers at the best time to drive a purchase or response. For the first time, marketers working with Experian can add mobile and voice marketing to their multichannel marketing strategies.