Motorola invests in TV technology firm

SCHAUMBURG -- Motorola Inc. announced Wednesday it made an investment in Invidi Technologies Corp., a company in advanced addressable advertising for the television industry. Financial terms of the investment were not disclosed. Invidi's proprietary technology delivers addressable commercial messages tailored to the television viewer. The technology has the ability to accurately identify a viewers' age, gender, location and other characteristics for greater personalization while always maintaining absolute privacy and confidentiality.