Save-A-Lot selects Nielsen marketing

SCHAUMBURG -- The Nielsen Co. said Thursday it signed an agreement with Save-A-Lot as its provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning data. Save-A-Lot will use Nielsen's services to get a view of their customers, including attitudes, purchase decisions and shopping patterns.