Crumbl Cookies sweetens Geneva Commons

That's how the cookie crumbles, as the old saying goes, but now it's Crumbl Cookies taking center stage with a new store that opened earlier this month in Geneva.

The cookie store at 1038 Commons Drive was filled with the scent of - well, baking cookies - while Kane County Board Members Bill Tarver of Batavia, Leslie Juby of Geneva and Michelle Gumz of Aurora joined Geneva Mayor Kevin Burns welcomed the new business.

Gumz and Tarver were both noshing on salted caramel cheesecake cookies.

"It was really good," Tarver said, between bites.

"I already had a chocolate chips," Gumz said. "It's fantastic. I'll probably have another salted caramel - maybe - before I leave. Definitely a great place to stop. I'm going to have to put blinders on when I pass."

In the background, a team of workers were getting the confections ready for the oven, while another worker was measuring ingredients behind the front counter.

That's a lot of cookies.

"Ideally, certain stores have sold about 1,200 cookies a day," Strom said. "It really depends on location and customer base and things of that nature."

But with the Geneva location's grand opening this weekend, the new store is expected to do much more.

"We're hoping to do about 6,000 cookies - that's our projected amount," Ashley said.

The cookies offered for the welcome event are what you'd call normal-sized.

That's not the normal-sized cookie Crumbl is famous for.

"They range anywhere from four ounces to five ounces," Strom said.

And each cookie is different and each can get a different topping, which adds to the size.

"I like the way you think," Gumz said.

Gumz said she would see about ordering Crumbl Cookies as a treat during a county board meeting.

Crumbl Cookies offers a variety of flavors. Other than milk chocolate chip and salted caramel cheesecake, according to its website,, it also offers Boston cream pie, chocolate cookies and cream, confetti cake with pink vanilla cream cheese and chocolate Swiss roll.

Crumbl Cookies General Manager Ashley Strom shows the size of a regular Crumbl Cookie for which the chain is famous at the Geneva store. Brenda Schory/Shaw Media
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