Business

'Our goal in 2022 is 50% revenue growth'

Posted March 03, 2022 12:00 am

Wilbur You

Youtech

1011 Warrenville Road, Suite 255, Lisle, IL 60532

(630) 857-9545

youtechagency.com

Industry: Marketing & Advertising Agency

Annual revenue: $8.5 million

Number of employees: 75

An interview with Wilbur You, CEO of Youtech

Q: Describe your company.

A: We're a completely bootstrapped marketing agency going into our 10th year. We've grown immensely over this time period, while staying true to our core culture. We're a team of young, fun, hardworking, creative individuals who are stronger together than apart.

Q: Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?

A: Our goal in 2022 is 50% revenue growth. This sounds lofty, but from what we've seen since the beginning of the pandemic, it's absolutely within reach. We'll be hiring a substantial amount across the board to account for all the new work.

Q: What will your company's main challenges be in the next year?

A: We have a great core as far as employees and processes, but with the scale we're anticipating, it will undoubtedly be a challenge to hire and get everyone up to speed.

Q: What's the hottest trend in your industry?

A: Web 3.0 and the metaverse are some pretty hot terms in the marketing world right now. We don't yet know exactly how this will shape up, but we're keeping our finger on the pulse.

Q: Is your company minority-owned? Woman-owned?

A: Our company is minority-owned, and we have a female COO. We're a very diverse group overall. Roughly half of our management team are female as well.

Q: Does your company donate time or money to any philanthropic causes? If so, what causes?

A: I'm proud to be a board member of the Northern Illinois Food Bank. Our employees donate their time to help out a couple times each year. Beyond this, we generally volunteer for a few other causes each year as well.

Q: Does your company do anything else to make your community better?

A: Many companies are moving to remote workers across the country, but we're all about hiring local talent. Most of our hiring comes from entry-level roles, so most of our management team has been homegrown. We're preparing the next generation of local leaders.

Q: What do you do to make your business a good place to work for your employees?

A: We have a variety of perks. 401(k) match, casual dress code, gym membership, medical, dental and vision insurance, flex PTO, team bonding events throughout the year, a ton of company swag, and raffles for our holiday parties. As an agency, we also have beer kegs, cold brew coffee kegs, Ping-Pong tables, arcade games, foosball and pop-a-shot.

Q: Do you have a business mantra?

A: Meet Your Potential is our mantra, and we try to embody this for both our employees and clients. We're all about helping people to succeed beyond what they've been able to do themselves.

Q: What is one interesting fact about your company that most people may not know?

A: With $600 to my name, I started the company from my parents' basement at age 22. I cold-called 100 companies every day with an offer to build their websites for just $500. Ninety-nine times out of 100, they rejected me - but all it took was one. Now we're here.

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The Youtech team. Photo courtesy of Youtech

The Youtech office building in Lisle. Photo courtesy of Youtech